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Social Communication in Advertising

Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication;

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The Role of Ethics in Advertising and the Effects of Social Media

Seminar paper from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, University;

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Dimensions of Advertising Theory and Practice in Africa

This book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey;

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Contextual Approaches in Communication

of communication issues: social responsibility, social media, cyberbullying, interpersonal communication, gender issues and the impact of Facebook;

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Psycholinguistic Phenomena in Marketing Communications

communication, marketing, social psychology, linguistics, and neuropsychology. A range of perspectives is discussed, from qualitative text analysis to;

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Social Communication in Advertising

contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media;

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Social Communication in Advertising

contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media;

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Psycholinguistic Phenomena in Marketing Communications

communication, marketing, social psychology, linguistics, and neuropsychology. A range of perspectives is discussed, from qualitative text analysis to;

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Advertising Principles & Practices

changes in today's dynamic world of media and marketing communication as well as the implications of these changes to traditional practice and;

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Visual Communication: Insights and Strategies

Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers Visual;

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Advertising and Democracy in the Mass Age

This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the;

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Advertising and Democracy in the Mass Age

This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the;

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Advertising in MENA Goes Digital

North Africa, through information and communication technologies, social media and mobile, have shaped creative advertising solutions. Through;

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Advertising in MENA Goes Digital

North Africa, through information and communication technologies, social media and mobile, have shaped creative advertising solutions. Through;

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Dynamics of International Advertising

communication programs for foreign markets: cultural norms and values, political and legal environments, economic policies, social contexts and more;

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Evaluating Public Communication

Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising;

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Evaluating Public Communication

Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising;

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Advertising as Communication

Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form;

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Advertising as Communication

Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form;

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Innovation in Advertising and Branding Communication

This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range;

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The Dark Side of Social Media

emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body;

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The Dark Side of Social Media

emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body;

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Advertising Campaign Strategy

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION;

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Discourse of Advertising

contemporary advertising in the context of current changes in communication. Advertisements span a range of mediums from billboards to email and the;

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The Discourse of Advertising

contemporary advertising in the context of current changes in communication. Advertisements span a range of mediums from billboards to email and the;

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The Discourse of Advertising

contemporary advertising in the context of current changes in communication. Advertisements span a range of mediums from billboards to email and the;

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Global Advertising in a Global Culture

increasingly global form of communication-is becoming a platform for change at the individual level, and as a direct consequence, at the social and;

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