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Discourse of Advertising

The Discourse of Advertising explores the language of contemporary advertising. Cook argues that adv;...

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The Discourse of Advertising

The Discourse of Advertising explores the language of contemporary advertising. Cook argues that adv;...

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The Discourse of Advertising

The Discourse of Advertising explores the language of contemporary advertising. Cook argues that adv;...

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Advertising and Multilingual Repertoires

Advertising and Multilingual Repertoires provides an introduction to the linguistic processes involv;...

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Advertising and Consumer Culture

Furthering the dialogue about the growing power of commercialization and consumerism from a variety ;...

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Advertising discourse by selected banking institutions in Zimbabwe

This book brings fresh insights into the interface between linguistics and banking advertising disco;...

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Advertising and Culture

This unique collection of essays explores postmodern American culture and the shaping influence of a;...

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Advertising

Advertising is often used to illustrate popular and academic debates about cultural and economic lif;...

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Advertising

Advertising is often used to illustrate popular and academic debates about cultural and economic lif;...

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Persuasive Signs

Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertisi;...

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Advertising and Multilingual Repertoires: From Linguistic Resources to Patterns of Response

Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual a;...

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Advertising and Multilingual Repertoires: From Linguistic Resources to Patterns of Response

Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual a;...

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Imaging in Advertising

The dominance of advertising in everyday life carries potent cultural meaning. As a major force in t;...

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Imaging in Advertising

The dominance of advertising in everyday life carries potent cultural meaning. As a major force in t;...

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Describing Discourse

For anyone approaching Discourse Analysis for the first time, theory means little when it is not rel;...

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Describing Discourse

For anyone approaching Discourse Analysis for the first time, theory means little when it is not rel;...

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Applied Discourse Analysis

This book, written in an accessible style and illustrated with drawings by the author and with many ;...

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Advertising and Consumer Society

This critical introductory text explores the role of advertising in contemporary culture and its con;...

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Advertising and Consumer Society

This critical introductory text explores the role of advertising in contemporary culture and its con;...

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Textuality and Contextuality

This study offers a contrastive analysis of culturally grounded differences in discourse by comparin;...

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Identity Constructions in Bilingual Advertising

This is the first book-length study of identity constructions in relation to English as a contact la;...

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Identity Constructions in Bilingual Advertising

This is the first book-length study of identity constructions in relation to English as a contact la;...

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The Beauty Paradigm

Fair skin sells the cream Trendy women sell the scooter Dashing men sell the car Seducti;...

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Feminist Perspectives on Advertising

This volume, edited by Kim Golombisky, applies an intersectional lens to advertising, focusing on ge;...

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Feminist Perspectives on Advertising

This volume, edited by Kim Golombisky, applies an intersectional lens to advertising, focusing on ge;...

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Research Methods and Techniques in Public Relations and Advertising

The authors in this volume present a new point of view related to research methods and techniques in;...

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The Language of Advertising

The Intertext series has been specifically designed to meet the needs of contemporary English Langua;...

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