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Advertising and Multilingual Repertoires: From Linguistic Resources to Patterns of Response

Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key;

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Advertising and Multilingual Repertoires: From Linguistic Resources to Patterns of Response

Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key;

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Advertising as Multilingual Communication

, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational;

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Advertising as Multilingual Communication

, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large;

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The Language of Advertising

The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with;

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The Language of Advertising

The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with;

Vergelijkbare producten zoals The Language of Advertising

The Language of Advertising

The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with;

Vergelijkbare producten zoals The Language of Advertising

The Language of Advertising

The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with;

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The Discourse of Advertising

The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex;

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The Discourse of Advertising

The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex;

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Discourse of Advertising

The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex;

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Foreign Languages in Advertising

This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture;

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Foreign Languages in Advertising

This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture;

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Advertising Language

Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers;

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Language in Thought and Action

In this thoroughly revised, updated edition of his classic Language in Thought and Action, S.I. Hayakawa discusses the role of language;

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The Language of Advertising

Whenever we pick up a newspaper or magazine, turn on the television or look at the heardings on roadsides, we are confronted with;

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Advertising and Culture

This unique collection of essays explores postmodern American culture and the shaping influence of advertising. Using contemporary theory;

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Copywriting

This title is the first in the Basics Advertising series, which follows on from the successful The Fundamentals of Creative Advertising;

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Identity Constructions in Bilingual Advertising

This is the first book-length study of identity constructions in relation to English as a contact language in advertising of non-English;

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Identity Constructions in Bilingual Advertising

This is the first book-length study of identity constructions in relation to English as a contact language in advertising of non-English;

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Gender and the language of Advertising

Gender portrayals have known significant changes in print advertising over the last decades, but gender stereotypes remain widely;

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The Role of Ethics in Advertising and the Effects of Social Media

Seminar paper from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, University;

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Imaging in Advertising

The dominance of advertising in everyday life carries potent cultural meaning. As a major force in the rise of image based culture;

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Imaging in Advertising

The dominance of advertising in everyday life carries potent cultural meaning. As a major force in the rise of image based culture;

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Marketing Identities Through Language

Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play;

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Manipulation of society through advertising. Language manipulation mechanisms in advertisements

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The Global Advertising Regulation Handbook

serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not;

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