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Marketing Identities Through Language

an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to;

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Language, Sexuality and Education

, how sexual identities are constructed through language, and how different statuses are ascribed to different sexual identities.;

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Language, Sexuality and Education

, how sexual identities are constructed through language, and how different statuses are ascribed to different sexual identities.;

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Identity Constructions in Bilingual Advertising

-speaking countries through a critical and interpretive lens. Instead of simply presuming the role of the English language may have in constructing;

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Identity Constructions in Bilingual Advertising

-speaking countries through a critical and interpretive lens. Instead of simply presuming the role of the English language may have in constructing;

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Language and Identities

evidence, the chapters illustrate how the multi-layered, dynamic nature of identities is realised through linguistic behaviour. Several chapters;

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Identity through a Language Lens

others. The book tackles the problem of how personal identity is made visible and intelligible to others through language, and how this may be;

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A Sociolinguistic History of Early Identities in Singapore

? This book offers a thorough investigation of old and new identities in Asia's most global city, examined through the lens of language.;

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Socializing Identities through Speech Style

a foreign language and their Japanese host families socialize their identities through style shift between the masu and plain forms in a;

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Socializing Identities through Speech Style

a foreign language and their Japanese host families socialize their identities through style shift between the masu and plain forms in a;

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The Role of Language and Symbols in Promotional Strategies and Marketing Schemes

of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols;

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Learner Narratives of Translingual Identities

This book addresses translingual identities through an innovative multimodal analysis of the language learning histories of a class;

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Learner Narratives of Translingual Identities

This book addresses translingual identities through an innovative multimodal analysis of the language learning histories of a class;

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Identities in and across Cultures

This volume is a collection of empirical studies investigating the ways and means through which culturally-shaped identities are manifested;

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Language, Sexualities and Desires

people use various linguistic features to construct their sexual identities and relationships and how membership of specific social groups, based;

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Brandraising

downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased;

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Marketing Across Cultures

-to-date examples, numerous illustrations and using clear language, this text will guide students through key cultural marketing issues.;

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Language, Culture And Identity

How language shapes and is shaped by identity is a key topic within sociolinguistics. An individuals identity is constituted through a;

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Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies

how to face them through effective communications and cultural sensitivity. The companies that will thrive and see the most success are the;

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Queer, Latinx, and Bilingual

identities and how identities influence (and are influenced by) language practices. This book explores the intersubjective construction and;

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Transgender Identities in the Press

, including issues related to gender and sexuality. Applying a broad range of corpus linguistic methods, Transgender Identities in the Press;

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Cambridge English for Marketing student's book + audio-cd's

of marketing topics, from understanding the role of marketing in an organisation through to launching a new product. The ten standalone units allow;

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Missionary Linguistics in East Asia

grammar, speaking, and language as an esoteric knowledge. Our modern life has been formed and influenced through both esoteric and common;

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Racialized Identities in Second Language Learning

Racialized Identities in Second Language Learning: Speaking Blackness in Brazil provides a critical overview and original sociolinguistic;

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Language, Culture And Identity

How language shapes and is shaped by identity is a key topic within sociolinguistics. An individual's identity is constituted through a;

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Language and Online Identities

groundbreaking book demonstrates these methods through case studies, whilst also exploring the link between language and identity. By bringing together;

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New Perspectives on Critical Marketing and Consumer Society

disruptions in the marketplace, covering new topics that illustrate new consumer values, through chapters examining: disruptive innovation 'woke;

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