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New Perspectives on Critical Marketing and Consumer Society

. New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide through changing;

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Strategic Marketing Planning

Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike;

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Strategic Marketing Planning

Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike;

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Current Perspectives on Consumer Psychology

psychology, and have knowledge of practices about consumer psychology. The concept of consumer psychology, which constitutes a new agenda;

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Contemporary Marketing Strategy

The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer;

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Expanding Disciplinary Space

Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical;

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The Aging Consumer: Perspectives from Psychology and Marketing

The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior;

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The Routledge Companion to Consumer Behavior Analysis

from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer;

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The Routledge Companion to Consumer Behavior Analysis

from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer;

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Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society

. Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society provides emerging research from different perspectives on the;

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Applying Social Cognition to Consumer-Focused Strategy

. Divided into four parts, this book: *offers new perspectives on consumer information processing, selective or one sided information processing;

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Applying Social Cognition to Consumer-Focused Strategy

. Divided into four parts, this book: *offers new perspectives on consumer information processing, selective or one sided information processing;

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Consumer Behaviour

The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific;

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Marketing In & For a Sustainable Society

on marketing thought and clearly articulate the significance, and present critical perspectives and integrated theories on marketing for;

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The Routledge Companion to Critical Marketing

demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with;

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The Routledge Companion to Critical Marketing

demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with;

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Psychological Foundations of Marketing

This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer;

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Psychological Foundations of Marketing

This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer;

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Sex in Consumer Culture

, or consumer Web sites? *What effects might sex-tinged images have on audiences, and where should the focus be for new effects research;

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Sex in Consumer Culture

, or consumer Web sites? *What effects might sex-tinged images have on audiences, and where should the focus be for new effects research;

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The Aging Consumer

The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior;

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Childhood & Consumer Culture

' of childhood. This book sheds light on these debates, offering new empirical data and challenging critical perspectives on children's engagement with;

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Ads, Fads And Consumer Culture

in America. New material includes classified advertising, advertising agencies in the recent economy, postmodern perspectives on advertising, new;

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Strategic Marketing and the Future of Consumer Behaviour

as needs, satisfaction, and loyalty. Providing a critical view on new synergies in present-day marketing practices, this book will be;

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Marketing Theory

, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be;

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Controversies in Contemporary Advertising

Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising;

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Gendering Theory in Marketing and Consumer Research

. Connecting the study of marketing and consumer behaviour to different theoretical perspectives on gender, the contributors explore and critically;

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