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Marketing Management Concepts and Tools

/>Examine market dynamics and competitive strategy, the creation of a brand, consumer behaviour, business to business marketing, and market research;

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Consumer Behaviour

behaviour, and how consumer behaviour research and concepts can inform and be applied to broaderstrategic marketing issues. The diversity;

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Consumer Behaviour

behaviour, and how consumer behaviour research and concepts can inform and be applied to broaderstrategic marketing issues. The diversity;

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Consumer Behaviour

behaviour, and how consumer behaviour research and concepts can inform and be applied to broaderstrategic marketing issues. The diversity;

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Consumer Behaviour

concepts in consumer behaviour can inform and be applied to broader strategic marketing issues. Suitable for undergraduate or postgraduate business;

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Strategic Marketing and the Future of Consumer Behaviour

increasingly restrict the effectiveness of marketing activities. Consumers are thus overloaded with products, services, channels and information, but;

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Creativity and Marketing

of cutting-edge developments at the intersection of marketing and creative practice, including brand management, social media management, consumer;

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Essentials Of Marketing Communications

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making;

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Essentials of Marketing Communications

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making;

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Consumer Behaviour

Now in its sixth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the;

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Consumer Behavior

Consumer Behaviour , 7/e by Peter and Olson provides students with the knowledge and skills necessary to perform consumer analyses that can;

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Marketing Psychology

Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to;

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Marketing Psychology

Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to;

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Consumer Behaviour 2nd

Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires;

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Consumer Behaviour

. The growing significance of consumer behaviour has been accepted in the academic fraternity and the subject is taught in postgraduate MBA;

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Consumer Behaviour

The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific;

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Consumer Behaviour

Consumer Behaviour is more relevant than ever for today's business and marketing students, and this new text provides readers with the most;

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Consumer Behaviour in Asia

want and respond to. In Consumer Behaviour in Asia , the authors argue that Asian culture is so fundamentally different to Western Culture that;

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Consumer Behaviour A European Perspectiv

Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to;

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Cases in Consumer Behaviour

Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the;

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Advances in National Brand and Private Label Marketing

crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour;

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Consumer Behaviour

studies about European companies and topics offer a better insight into the world of Consumer Behaviour. New coverage of sustainable consumption;

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The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism

Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms 'traveller;

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Sport Consumer Behaviour

All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a;

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Contemporary Issues in Marketing and Consumer Behaviour

; sustainable marketing; the green and the global consumer among many more. Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes;

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Neuromarketing in Action

marketing, showcase the latest thinking on brain function and intelligence, and on the subconscious influences on consumer behaviour;

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Neuromarketing in Action

marketing, showcase the latest thinking on brain function and intelligence, and on the subconscious influences on consumer behaviour;

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