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Contemporary Issues in Marketing and Consumer Behaviour

; sustainable marketing; the green and the global consumer among many more. Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes;

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Consumer Behaviour

behaviour, and how consumer behaviour research and concepts can inform and be applied to broader/strategic marketing issues. The diversity;

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Consumer Behaviour

behaviour, and how consumer behaviour research and concepts can inform and be applied to broader/strategic marketing issues. The diversity;

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Consumer Behaviour

behaviour, and how consumer behaviour research and concepts can inform and be applied to broader/strategic marketing issues. The diversity;

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Contemporary Issues in Marketing and Consumer Behaviour

This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with;

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Contemporary Issues in Marketing and Consumer Behaviour

This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with;

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Consumer Behaviour

Get into the contemporary European Consumer mindset with this industry-leading text. Consumer Behaviour: A European Perspective, 7th;

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Consumer Behaviour

Consumer behaviour as an academic discipline combines a number of subjects - economics, marketing, anthropology, sociology and psychology;

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Consumer Behavior, Global Edition

For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application;

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Consumer Behaviour

relevance of consumer behaviour issues to their everyday work. Brand new Case studies about European companies and topics give deep insights;

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Consumer Behaviour

concepts in consumer behaviour can inform and be applied to broader strategic marketing issues. Suitable for undergraduate or postgraduate business;

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Contemporary Consumption, Consumers and Marketing

Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores current consumer, consumption and marketing;

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Contemporary Consumption, Consumers and Marketing

Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores current consumer, consumption and marketing;

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Relationship Marketing

supporter to experiences of gap year travel, to text messaging behaviour, and to using the library, the focus of this text is on the consumer;

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Understanding The Hospitality Consumer

factors in consumer buying behaviour and the effectiveness of today's marketing techniques. Using industry based case studies and examples;

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Understanding the Hospitality Consumer

factors in consumer buying behaviour and the effectiveness of today's marketing techniques. Using industry based case studies and examples;

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The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism

linkages; Part IV explores the re-patronage behaviour of consumers; Part V addresses the vital issues concerning online consumer behaviour; and;

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Young Consumer Behaviour

essential reference source on young consumer behaviour issues with both academic and managerial implications.;

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Young Consumer Behaviour

essential reference source on young consumer behaviour issues with both academic and managerial implications.;

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Cases in Consumer Behaviour

behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision;

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Consumer Behaviour

of the Consumer Behaviour in a lively but rigorous manner. They also include topical issues, such as Consumer Misbehaviour, and the growing trend;

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Consumer Behaviour in Asia

want and respond to. In Consumer Behaviour in Asia , the authors argue that Asian culture is so fundamentally different to Western Culture that;

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Consumer Behavior

Consumer Behaviour , 7/e by Peter and Olson provides students with the knowledge and skills necessary to perform consumer analyses that can;

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Consumer Behaviour and Analytics

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine;

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Consumer Behaviour and Analytics

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine;

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Consumer Behaviour 2nd

Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires;

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Consumer Behaviour

Consumer Behaviour is more relevant than ever for today's business and marketing students, and this new text provides readers with the most;

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