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, development, and implementation of marketing strategies. The tenth edition captures the impact of new media on consumer behavior and focuses on the;
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For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application;
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This package includes a physical copy of Consumer Behavior: Global Edition, 10/e by Michael Solomon, as well as access to the eText and;
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The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation;
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Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable,strategic understanding of consumer;
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strategies. The tenth edition captures the impact of new media on consumer behavior and focuses on the marketer's ability to learn more about;
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strategies. The tenth edition captures the impact of new media on consumer behavior and focuses on the marketer's ability to learn more about;
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strategies. The tenth edition captures the impact of new media on consumer behavior and focuses on the marketer's ability to learn more about;
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strategies. The tenth edition captures the impact of new media on consumer behavior and focuses on the marketer's ability to learn more about;
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coverage of key principles and applications. CONSUMER BEHAVIOR: SCIENCE AND PRACTICE, 1e, International Edition, devotes ample attention to;
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MyMarketingLab. Buy Consumer Behavior, plus MyMarketingLab with Pearson eText: Global Edition, 10/e (ISBN 9780273767411) if you want access to the MyLab;
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For courses in Consumer Behavior. This package includes MyMarketingLab(TM) Beyond Consumer Behavior: How Buying Habits Shape Identity;
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The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior;
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The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior;
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consumption activities contribute to the broader social world we experience. Consumer Behavior: In Fashion, Second Edition not only probes the psyche;
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ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.;
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Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that;
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Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that;
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influences on consumer behavior. This edition expands its focus on online consumer behavior and contains new topics such as virtual communities;
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influences on consumer behavior. This edition expands its focus on online consumer behavior and contains new topics such as virtual communities;
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influences on consumer behavior. This edition expands its focus on online consumer behavior and contains new topics such as virtual communities;
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influences on consumer behavior. This edition expands its focus on online consumer behavior and contains new topics such as virtual communities;
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influences on consumer behavior. This edition expands its focus on online consumer behavior and contains new topics such as virtual communities;
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competitive advantage. The discussion on the topics of consumer behavior are built in the book around the ten chapters comprising evolving global;
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CONSUMER BEHAVIOR, 5e, INTERNATIONAL EDITION combines a foundation in key concepts from psychology, sociology, and anthropology with a;
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introduced by the authors is now used extensively in consumer behavior courses. The instructor has great latitude in structuring the course by;
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CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical;
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