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The Aging Consumer: Perspectives from Psychology and Marketing

The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior;

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The Aging Consumer

The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior;

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Current Perspectives on Consumer Psychology

. To understand consumer psychology, it is necessary to understand the perspectives of consumer psychology, know the theories of consumer;

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The Routledge Companion to Consumer Behavior Analysis

from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer;

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The Routledge Companion to Consumer Behavior Analysis

from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer;

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Grey ocean strategy

from scientific studies regarding aging will be synthesized and applied to real life to create, spread, and realize the right value proposition;

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Perspectives on Consumer Choice

Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for;

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Qualitative Marketing Research

in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic;

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Qualitative Marketing Research

in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic;

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Handbook of Developments in Consumer Behaviour

This Handbook examines the area of consumer behavior from the perspective of current developments and developing areas for the discipline;

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Handbook of Developments in Consumer Behaviour

This Handbook examines the area of consumer behavior from the perspective of current developments and developing areas for the discipline;

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Handbook of Consumer Psychology

marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline;

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Consumer Behavior over the Life Course

illustrating how to apply the life course paradigm's concepts and theoretical perspectives to study consumer topics in an innovative way. Although a;

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Marketing Psychology

Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to;

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Marketing Psychology

Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to;

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The Influence of Values on Consumer Behaviour

is cross-culturally applicable to consumer behaviour and brand choice. The values concept is used in psychology to identify the motivations;

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The Influence of Values on Consumer Behaviour

is cross-culturally applicable to consumer behaviour and brand choice. The values concept is used in psychology to identify the motivations;

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Consumer Behaviour

Consumer behaviour as an academic discipline combines a number of subjects - economics, marketing, anthropology, sociology and psychology;

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Death in a Consumer Culture

, anthropology, and cultural studies sits alongside research in marketing and consumer culture. From eastern and western perspectives, spanning social;

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Death in a Consumer Culture

, anthropology, and cultural studies sits alongside research in marketing and consumer culture. From eastern and western perspectives, spanning social;

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Measuring Advertising Effectiveness

This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology;

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Measuring Advertising Effectiveness

This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology;

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Psycholinguistic Phenomena in Marketing Communications

communication, marketing, social psychology, linguistics, and neuropsychology. A range of perspectives is discussed, from qualitative text analysis to;

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Social Psychology of Consumer Behavior

internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields - social psychology and consumer behavior;

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The Psychology of Consumer Profiling in a Digital Age

about brands, why they like them and what purposes they serve. This means delving into the psychology of the consumer to find ways;

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The Psychology of Consumer Profiling in a Digital Age

about brands, why they like them and what purposes they serve. This means delving into the psychology of the consumer to find ways;

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From Art to Marketing

-fields within the field of marketing such as consumer behaviour and tourism. Presenting data from interviews with managers and consumers, and;

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