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The Art and Science of Marketing

blend of art and science. It can also benefit from recommendations for practice rather than lists of options from which to choose. The art;

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The Art of Social-Network Marketing

directing traffic from social-media services to a central virtual storefront. The Art of Social-Network Marketing is a complete system of tips;

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The Art Firm

marketing can create value. Using case studies of successful art managers from Richard Wagner to Robert Wilson, the author illustrates the creative;

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From Art to Marketing

summarising and critiquing recent developments within the field, From Arts to Marketing is a timely and much-needed addition to literature and will be;

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Marketing Management

Management refers to the art and science of maintaining, organizing, leading any company towards achievement of set goals. Marketing is the;

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Generation of Artist's Brand Image in Fine Art Licensing Business

brand. By exploring fine art licensing business from the perspective of generating artist's brand image, work analyzes four subjects involved;

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The End of Advertising as We Know it

marketing, as well as the knowledge, insights, tools, and direction to transform advertising strategies from hoping to planning, from art to science;

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Adoption of Innovation

stakeholders to achieve successful innovation strategies. State-of-the-art research output from different perspectives would suit the needs of a;

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Adoption of Innovation

stakeholders to achieve successful innovation strategies. State-of-the-art research output from different perspectives would suit the needs of a;

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The Art of Digital Marketing

The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive;

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Handbook of Business-to-Business Marketing

This insightful Handbook provides a comprehensive state of the art review of business to business marketing. Comprised of 38 chapters;

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Heart Selling

science and art to foster and enhance your customer's love to buy from you. Alexander Christiani shows you dozens of time tested strategies and;

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The Art of Marketing for Professional Photographers

This is a no-nonsense, straight from the trenches, marketing book for professional photographers. This is not a "hand out business cards at;

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The Corporate Art Index Twentyone Ways to Work With Art

standardized scheme to evaluate them. This volume features CAIs from the classic corporate art space to the public art challenge, and the virtual;

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Marketing the Arts

argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from;

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Marketing in the 21st Century [4 volumes]

practices in marketing, especially as the field evolves in the context of globalization and advances in technology. From branding to public;

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Imagining Marketing

from the artist to the marketer. It contends, moreover, that the tools and techniques of artistic appreciation can be successfully applied to;

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Imagining Marketing

from the artist to the marketer. It contends, moreover, that the tools and techniques of artistic appreciation can be successfully applied to;

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The Little Cook Book of Digital Marketing Strategy

Digital marketing is an important element in the arsenal of the modern marketer, and this book provides a light-hearted guide to the art;

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Marketing AI(TM)

business. From gaining a thorough understanding of your customers to using an integrated lead life cycle program to effectively engaging with your;

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The End of Marketing as We Know It

A former Coca-Cola marketing czar argues that a well-honed strategy is more important to success than what ads say, that marketing isn't an;

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Promotional Strategies for Books

Learn the art of book marketing and promotion from bestselling and award-winning author, Dale L. Roberts. From A to Z, you'll get;

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Customer-Centric Marketing

State-of-the-art analytic and quantitative methods for using big data to craft effective real-time, dynamic customer-centric marketing;

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International Direct Marketing

This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice;

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International Direct Marketing

This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice;

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Handbook of Research in International Marketing

drawn to problems broad in scope and offer insights that are of considerable value for advancing the state of the art. Part I offers a;

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Team Sports Marketing

service sectors would do well to learn from teams in the NFL, NBA, MLB, and NHL that have transformed customers into fans. Moving beyond;

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