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The Little Cook Book of Digital Marketing Strategy

Digital marketing is an important element in the arsenal of the modern marketer, and this book provides a light-hearted guide to the art;

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The Art of Digital Marketing

The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive;

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Digital Marketing for Businesses in easy steps

. Marketing your products and services online doesn’t have to cost the earth. Lots of digital marketing activities can be done for free;

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Relationship Marketing in the Digital Age

to company strategy and performance. Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art;

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Relationship Marketing in the Digital Age

to company strategy and performance. Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art;

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Digital marketing fundamentals

- First fully-fledged textbook on digital marketing that covers the entire marketing process; - with contributions from more than 20 online;

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Essentials of Digital Marketing

* An engaging introduction to the essentials of digital marketing; * Examines of the challenges and issues of integrating digital content;

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Essentials of Digital Marketing

* An engaging introduction to the essentials of digital marketing; * Examines of the challenges and issues of integrating digital content;

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Developing Digital Marketing

Digital marketing has gained ascendancy as the modern communication method used by most organizations through its ability to transcend;

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Digital Marketing

Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to;

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Digital Marketing Communicating, Selling and Connecting

to the subject of digital marketing. Written by a leading expert in the field, it is an unparalleled resource for students in marketing, as;

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Digital Marketing Communicating, Selling and Connecting

to the subject of digital marketing. Written by a leading expert in the field, it is an unparalleled resource for students in marketing, as;

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Digital Marketing Fundamentals

Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the;

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Digital Marketing Fundamentals

Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the;

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Digital Marketing Excellence

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital;

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Digital Marketing Excellence

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital;

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Marketing Strategy in the Digital Age

known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how;

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How to Measure Digital Marketing

Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what;

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Digital Marketing Fundamentals

Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic;

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Digital Marketing

get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience;

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Connected Marketing

Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working;

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Connected Marketing

Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working;

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Understanding Digital Marketing

and essential guide to digital marketing. The world of digital media is constantly changing, as technologies continue to transform the way;

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Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations

* Explores the most effective digital marketing strategies and campaigns * Investigates the current status of digital marketing and social;

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Marketing in the Digital Age

. Marketing in the Digital Age takes the view that the path to the future must integrate both marketing and digital knowhow and exemplifies how;

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Digital Marketing Excellence

Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully;

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Advanced Digital Marketing Strategies in a Data-Driven Era

In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how;

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