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Marketing Strategy in the Digital Age

known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how;

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Relationship Marketing in the Digital Age

emerging markets, aging populations, advertising saturation, and (above all) the digital age-strong customer relationships are more than ever vital;

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Relationship Marketing in the Digital Age

emerging markets, aging populations, advertising saturation, and (above all) the digital age-strong customer relationships are more than ever vital;

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Marketing in the Digital Age

. Marketing in the Digital Age takes the view that the path to the future must integrate both marketing and digital knowhow and exemplifies how;

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Developing Digital Marketing

geographic restrictions. Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing;

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Principles of Marketing for a Digital Age

of introductory marketing modules in a digital age.;

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Transforming Relationship Marketing

successful relationship marketing in the digital context. The book also addresses the opportunities and challenges associated with the;

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Release the Power of Entangled Marketing

the consumer in an unbreakable, ongoing relationship. They find fault with today's lock-step focus on engagement when advanced digital;

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Marketing in the Digital Age

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Contemporary Issues in Digital Marketing

The theme of this book is digital marketing. We now live in the digital age - indeed, there are more than 3 billion people connected to;

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Membership Marketing in the Digital Age

Membership Marketing In The Digital Age is a membership manager's reference book to what works and how on relevant topics such as member;

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Digital Advertising and Marketing Communication

Digital Advertising is an effective strategy for marketing. In the modern age, digital advertising is the most visible form of advertising;

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Digital Marketing

Digital Marketing is designed as a textbook for management students specializing in marketing. The book discusses various digital media and;

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Digital and Social Media Marketing

Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic;

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Digital Marketing for Dummies

of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses;

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Cambridge Marketing Handbook

In today's electronic age no organisation can afford to ignore digital marketing. Understanding what tools are available, how to use them;

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Digital Marketing in the Zone

In this age of marketing complexity, some marketers have risen above the fray and are accelerating the results of their digital marketing;

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Direct and Digital Marketing in Practice

and Digital Marketing in Practice is the essential manual for all managers, marketers and students. Incisive and thorough, the text has been;

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Principles of Marketing for a Digital Age

tools for marketing in a digital age. The new second edition retains a strong focus on digital and social media marketing, and has been updated;

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Principles of Marketing for a Digital Age

tools for marketing in a digital age. The new second edition retains a strong focus on digital and social media marketing, and has been updated;

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Managing Diversity, Innovation, and Infrastructure in Digital Business

In the digital age, consumers have morphed from passive receivers of marketing messages to active suppliers of information about product;

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Digital marketing fundamentals

- First fully-fledged textbook on digital marketing that covers the entire marketing process; - with contributions from more than 20 online;

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Strategic Digital Marketing

THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING The digital age is here-and it's developing rapidly. Regardless of your industry, sector, or;

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Marketing

digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies;

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Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age

Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing;

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Digital Marketing Fundamentals

Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the;

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Digital Marketing Fundamentals

Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the;

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