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Digital marketing fundamentals

- First fully-fledged textbook on digital marketing that covers the entire marketing process; - with contributions from more than 20 online;

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Digital Marketing Fundamentals

Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, market research, product development and;

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Digital Marketing Fundamentals

Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, market research, product development and;

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Strategic Innovative Marketing and Tourism

technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas;

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Strategic Digital Marketing

in his or her field. With the proven techniques of Strategic Digital Marketing, you'll be able to: Plan, strategize, and implement a complete;

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Digital Marketing Fundamentals

. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product;

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Marketing Strategy in the Digital Age

, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data;

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Digital Marketing Strategy

to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic;

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Digital Marketing Strategy

to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic;

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Digital Sport Marketing

Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This;

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E-marketing

and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring;

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E-marketing

concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and;

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Engaging Your Community Through Active Strategic Marketing

. Engaging your Community through Active Strategic Marketing is a comprehensive resource that provides an overview of best practice strategic;

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Dynamic Digital Marketing

. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience;

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Digital marketing strategy

, in most cases, quickly relegated to the rearview mirror of a world that is forever gaining digital traction. And that's only on the tactical level;

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Strategic Marketing of Higher Education in Africa

of African universities, with focus on the strategic digital marketing and brand management. The book provides significant theoretical and;

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The Routledge Companion to Strategic Marketing

The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer;

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Digital Marketing for Dummies

strategic communication with your customers If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense;

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Social Media for Fashion Marketing

marketing, promotion, SEO, branding and communication. Featured topics - Rules of Digital Storytelling - Rethinking Gamification - Strategic;

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Digital Marketing

This book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their;

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Digital Marketing

and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital;

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Digital Marketing

and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital;

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Digital and Social Media Marketing

Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide;

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Digital and Social Media Marketing

platform to turn skills and knowledge into strategic advantage. It is ideal for advanced undergraduate and postgraduate students of digital;

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Digital and Social Media Marketing

platform to turn skills and knowledge into strategic advantage. It is ideal for advanced undergraduate and postgraduate students of digital;

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Digital Marketing

environment in which digital marketing is practised, digital buyer behaviour and has a chapter that includes sections covering strategic digital;

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Digital Disruption in Marketing and Communications: A Strategic and Organizational Approach

technologies such as AI and IoT are the new frontiers of the digital transformation that are radically changing the way consumers and companies;

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