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Digital Disruption in Marketing and Communications: A Strategic and Organizational Approach

transformation, the book explores digital communications through the Pietro Coricelli case (how a well-designed digital strategy can raise reputation and;

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Digital Disruption in Marketing and Communications

transformation, the book explores digital communications through the Pietro Coricelli case (how a well-designed digital strategy can raise reputation and;

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Strategic Marketing Management

Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy;

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Innovative Marketing Communications

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic;

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Innovative Marketing Communications

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic;

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Digital Writing

and hyper-targeted digital advertising, writers and teachers of writing must be prepared to delve into the digital world with a critical and;

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Advocacy and Organizational Engagement

responsibility. To challenge the traditional perceptions of communications within companies and create a holistic approach to advocacy, Lukasz M;

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Advocacy and Organizational Engagement

responsibility. To challenge the traditional perceptions of communications within companies and create a holistic approach to advocacy, Lukasz M;

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Marketing Communications Management

marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the;

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Marketing Communications Management

marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the;

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Digital Marketing Fundamentals

theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many;

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The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition

, Annenberg School for Communication and Journalism, University of Southern California The Handbook is a fresh look at strategic public relations;

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The Changing MO of the CMO

, relevance and advocacy to marketing; c integration of an organization's approach to paid, owned and earned media channels; c a strategic risk;

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Marketing Communications

The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn;

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Essentials Of Marketing Communications

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making;

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Essentials of Marketing Communications

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making;

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Essentials Of Marketing Communications

Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing;

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Digital Makeover

in the transformative power of the organization, its legacy and its people A social-centric approach to beauty tech, ecommerce and digital;

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Brand Positioning

of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required;

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Brand Positioning

of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required;

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Principles of Integrated Marketing Communications

challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and;

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Mastering the Science of Organizational Change

As the business context evolves more rapidly, driven by accelerating technological, political, and social change, an increasing strategic;

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Strategic Communication

, organizational communication and marketing communication into a holistic framework. The field is based on an awareness of the fundamental importance;

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Strategic Communication

, organizational communication and marketing communication into a holistic framework. The field is based on an awareness of the fundamental importance;

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Strategic Integrated Marketing Communications

This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated;

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Strategic Integrated Marketing Communications

This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated;

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E-marketing

and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring;

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