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Innovative Marketing Communications

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic;

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Innovative Marketing Communications

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic;

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Integrated Marketing Communications

, creative and organisational issues, customer contact management, image and brand management and measuring integrated marketing communications.NEW;

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Marketing Communications Management

Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated;

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Marketing Communications Management

Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated;

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Marketing Communications

: the first 2 sections focus on what Marketing Communications is and how it works; Parts 3 and 4 look at the practical management and tools;

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Marketing Management

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes;

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Marketing Management Concepts and Tools

Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the;

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Sports Sponsorship And Marketing Communications

practicalities of sports sponsorship. This book is written for any students studying sports marketing, sports management, physical education or;

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Strategic Marketing Management

Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy;

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Business to Business Marketing Management

a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It looks at;

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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

role of IMC in brand-equity enhancement, the customer's perspective, product adoption and point-of-purchase advertising, advertising management;

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The Blackwell Encyclopedia of Management

This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, wit;...

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Marketing Communications in Tourism and Hospitality

skills needed to understand, interpret and implement communications strategies within a management context. This systematic and cohesive text;

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Marketing Management and Communications in the Public Sector

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts;

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A Reader in Marketing Communications

of marketing, communications, business and management.;

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A Reader in Marketing Communications

of marketing, communications, business and management.;

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Essentials Of Marketing Communications

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategi;...

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Essentials of Marketing Communications

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategi;...

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Marketing Communications

Management Series; a complete portfolio of global business and management texts that successfully meets the needs of students on international;

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Marketing Communications

Management Series; a complete portfolio of global business and management texts that successfully meets the needs of students on international;

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Market Communicat Tourism & Hospitality

, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context. This;

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Foundations of Marketing Communications

Foundations of Marketing Communications offers a concise overview of the cornerstones, techniques an;...

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Integrated Retail Marketing Communication

the postgraduate students of management. Besides, it will also be useful to the students pursuing PG Diploma in Retail Communications;

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Business to Business Marketing

a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It looks at;

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Essentials Of Marketing Communications

Essentials of Marketing Communications offers a concise and student-friendly introduction to the pri;...

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Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations

As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and;

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