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A Reader in Marketing Communications

-first century promotional mix. Providing a one-stop reference for all those studying marketing communications, this reader tackles the;

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A Reader in Marketing Communications

-first century promotional mix. Providing a one-stop reference for all those studying marketing communications, this reader tackles the;

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Sports Sponsorship And Marketing Communications

European approach to this emerging field and provides the reader with a very clear link between marketing communications theory and the;

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Copywriting for Marketing Communications

reader and evokes a genuine interest. It is filled with strategies you can understand and clear demonstrations of what works - all described;

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Marketing Communications Management

marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the;

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Marketing Communications Management

marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the;

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Essentials Of Marketing Communications

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making;

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Essentials of Marketing Communications

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making;

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Foundations of Marketing Communications

Foundations of Marketing Communications offers a concise overview of the cornerstones, techniques and applications of marketing;

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Essentials Of Marketing Communications

Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing;

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Marketing Communications

Marketing Communications: A European Perspective provides an extensive overview of the key concepts, techniques and applications;

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The New Integrated Direct Marketing

, sales promotion and advertising - both separately and in conjunction so that the reader can see how to structure integrated marketing programmes;

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AMA Handbook For Managing Business To Business Marketing Communications

With communications occupying the key role in business to business marketing there is a need for professionals to fully grasp its;

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Integrated Marketing Communications

of each part to provide a visual route map' throughout the book. This lively text takes a European approach and provides comprehensive coverage;

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Marketing Communications

Learn the techniques and applications of marketing communications in a European context Marketing Communications: A European Perspective;

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Marketing Communications Classics

Marketing Communications Classics brings together, for the first time, a selection of classic and contemporary articles into a single user;

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Successful Marketing Communications

'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject;

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Successful Marketing Communications

'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject;

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Marketing Communications

, corporate image advertising, sponsorship, PR, personal selling and telemarketing - and includes a special chapter on social marketing campaigns. A;

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Marketing Communications in the Pharmaceutical Industry

This book examines the principal elements in the marketing communications process. It is helpful for;...

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Marketing Communications

combines breadth of coverage with a student-friendly style; and is an essential resource for Marketing and business degree students studying;

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Marketing Communications

The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a;

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Marketing Communications

This seventh edition of Marketing Communications provides both a rich source of theory and an invaluable insight into how brands create;

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Marketing Communications

Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an;

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Innovative Marketing Communications

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic;

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Innovative Marketing Communications

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic;

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Marketing Communications

Marketing Communications provides a detailed study of the practical and theoretical frameworks underpinning marketing communications;

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