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Foundations of Marketing Communications

communications in a European context. Based on the authoritative and successful Marketing Communications: A European Perspective 2nd edition, this book;

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Successful Marketing Communications

'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject;

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Successful Marketing Communications

'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject;

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Integrated Advertising, Promotion and Marketing Communications

with the information they need to understand the process and benefits of successful IMC campaigns.;

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Integrated Advertising, Promotion And Marketing Communications With Mymarketinglab

benefits of successful IMC campaigns. The fifth edition brings the material to life for students by incorporating professional perspectives and;

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Integrated Advertising, Promotion And Marketing Communications

the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has;

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Essentials Of Marketing Communications

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategi;...

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Essentials of Marketing Communications

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategi;...

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Brand Positioning

identity and brand image, and analysing how these can be transformed into a successful positioning strategy, using international case studies;

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Brand Positioning

identity and brand image, and analysing how these can be transformed into a successful positioning strategy, using international case studies;

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Essentials Of Marketing Communications

Essentials of Marketing Communications offers a concise and student-friendly introduction to the pri;...

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Integrated Marketing Communications: Integrated Marketing Communications Plan

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Marketing Communications in the Pharmaceutical Industry

This book examines the principal elements in the marketing communications process. It is helpful for;...

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Marketing Communications

Marketing Communications, 5th edition is the most complete and accessible introduction to marketing ;...

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Marketing Communications

Marketing Communications: A European Perspective provides an extensive overview of the key concepts,;...

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Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations

into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization;

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Integrated Marketing Communications

Integrated Marketing Communications, 2eDavid Pickton and Amanda Broderick Integrated Marketing Commu;...

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AMA Handbook For Managing Business To Business Marketing Communications

With communications occupying the key role in business to business marketing there is a need for pro;...

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Marketing Communications in English

Marketing Communications in English is een boek van Erica J Williams;...

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Marketing Communications

Learn the techniques and applications of marketing communications in a European context Marketing Co;...

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Marketing Communications

Marketing Communications, by Rossiter and Bellman, is the definitive new text in the field. It is th;...

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Marketing Communications

Marketing Communications: A European Perspective is the perfect resource for European students of ma;...

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Marketing Communications Classics

Marketing Communications Classics brings together, for the first time, a selection of classic and co;...

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Advertising Campaign Design: Just the Essentials

The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing;

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Advertising Campaign Design: Just the Essentials

The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing;

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Corporate Blogs and Communications in Relationship Marketing

Corporate Blogs and Communications in Relationship Marketing is een boek van Ann Katrin Deterding;...

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Marketing Communications

John Egan draws on both his industry and academic background to explain the why as well as the how o;...

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