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Positioning the Brand

interest from organizations as to how to strategically position their brand. Up to now, only a few books on positioning were published;

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Positioning The Brand

interest from organizations as to how to strategically position their brand. Up to now, only a few books on positioning were published;

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Brand Positioning

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to;

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Brand Positioning

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to;

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Positioning and Branding Tourism Destinations for Global Competitiveness

planning initiative. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship;

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Strategic Brand Management

Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students;

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The New Strategic Brand Management

Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply;

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New Strategic Brand Management

Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply;

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Clark's Position Radiography

positioning photographs and brand new explanatory line diagrams, a clearly defined and easy-to-follow structure, and international applicability. The;

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Product Policy and Brand Management Text and Cases

The book, now in its third edition, continues to elucidate the concepts and topics of Product Policy and Brand Management in a concise and;

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Kellogg on Branding in a Hyper-Connected World

guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace;

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Brand Building Marketing Key Emerging Ma

This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth;

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Employer Brand Bringing The Best Of Bra

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that;

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Alan Siegel

and provocative iconoclast, while building a leading brand consultancy, Siegel & Gale, devoted to positioning global companies for competitive;

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Creating Brand Loyalty

One of the most critical factors in the success of a product or service is having a powerful brand identity. This work shows advertising;

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Creating Brand Loyalty

One of the most critical factors in the success of a product or service is having a powerful brand identity. This work shows advertising;

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Brand Manners

environment turned into a relationship-killer, rather than a loyalty-builder? No matter how good the work behind brand positioning and communication;

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The Brand Mapping Strategy

If You Don't Define Your Brand, Someone Else Will Define It for You Sharing hard-earned insights, advice, and best practices, brand and;

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The New Brand You

The New Brand You is the field guide to standing out and succeeding in the new professional landscape transformed by the pandemic. In the;

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Employer Branding for Competitive Advantage

This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help;

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Brand Manners

retail environment turned into a relationship--killer, rather than a loyalty--builder? No matter how good the work behind brand positioning and;

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Brand Aid

continual success will require the perfect branding statement. The essence of an organization begins with establishing its brand, therefore it;

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The Brand Strategy Canvas

Launching a startup is now easier than ever before. Building a lasting brand, however, remains a mystery for even the savviest of founders;

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Perceived Brand Localness

towards local fashion brands. The structure equation model reveals six direct impacts on the consumers LFB attitude. The author's findings;

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Branding A Store

Branding a Store shows how to build a strong, independent retail brand identity to remain competitive in today's global marketplace. First;

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Advances in National Brand and Private Label Marketing

This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide;

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Brand Authenticity

Today's markets are widely exchangeable and consumers start challenging brands on their proclaimed brand promises. Consumers have become;

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