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Perceived Brand Localness

towards local fashion brands. The structure equation model reveals six direct impacts on the consumers LFB attitude. The author's findings;

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Brandization - Through Brand Extensions

. The book further attempts to explain consumers mind when they accept a brand. We take into account perceived similarity, brand credibility and;

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Brand Identity Factors

identity factors which can be used to create brands which are perceived as Islamic. Based on relevant literature, eight factors were found to be;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Interpretations of Luxury

Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term;

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Impact of Marketing Communication and Price Deals on Brand Equity

brand attitude, the brand loyalty, the perceived brand quality and the brand image, their interrelation and the impact of these tools also;

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Semantic Analysis of Thai Product Brand Names

Brand names are very crucial to the success of a product and the business. To choose the right brand names, business operators need to;

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Skating on Thin Ice

benefits and risks to both. The research problem was: how is the brand extension of Reebok into the ice-hockey equipment market perceived by the;

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Corporate Brand Personality

Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to;

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Corporate Brand Personality

Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to;

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Impact of Brand Placements in Bollywood Movies

This research explores how brand placement in Bollywood movies is perceived by the viewersand to what extent are they affected by these;

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Consumer-Brand Relationships

brand personality (i.e., perceived by consumers), and finally provides a more detailed understanding of how the interaction between the brand's;

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Brand Authenticity

have come from a self-defined branding approach. It is much more about a brand being perceived as authentic, credible and real. Even if the;

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The Role of Celebrity Advertising on Brand Loyalty and Patronage

This book expounds on the role celebrity advertising performs in promoting brand loyalty and Chi Vita juice was used as an example by the;

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Branding Oscar Wilde

public career-both in the way Wilde projected it and in the way it was perceived. Comprehending the fundamental elements of the Wilde brand and;

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Branding Oscar Wilde

public career-both in the way Wilde projected it and in the way it was perceived. Comprehending the fundamental elements of the Wilde brand and;

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Managing Brand Equity

, perceived quality, name awareness, and customer base. These assets, which comprise brand equity, are a primary source of competitive advantage and;

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Online Place Branding

Brand Hong Kong website online, with how the place brand is publicly experienced and perceived by individuals around the world, as realised on;

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The Influence of Values on Consumer Behaviour

in marketing, and companies use values to describe the core associations of their brand. Yet despite this, the values concept has received limited;

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The Influence of Values on Consumer Behaviour

in marketing, and companies use values to describe the core associations of their brand. Yet despite this, the values concept has received limited;

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Marca o valor percibido / Brand or perceived value

Nieuwe semi gesinterde remblokken van hoogwaardige kwaliteit, geschikt voor de voorzijde van de volg;...

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International Strategic Management of Brands and Online Firms

how multinational corporations benefit from their perceived brand globalness as well as from the application of the endorsed branding strategy;

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Tata

below US$ 2500 car), is set to change our perception of India's oldest and most respected corporate brand. With a major international presence;

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Brand Aid

Hands-on strategies for creating and protecting your personal brand (yes, you have one) Think branding is just for large;

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Pop-Up-Stores als Instrument des Guerilla-Marketings

Einfluss die Errichtung eines Pop-Up-Stores auf Faktoren wie eine erhohte Word-of-Mouth Intention, Cross Buying oder Perceived Brand Innovativeness;

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Perceived Football Brand Image

Subject of the research was to discover football brand profile. Study was made in Cape Town during the FIFA World Cup 2010 in South Africa;

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