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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic;

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Strategic Brand Management

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management;

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Strategic Brand Management

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management;

Vergelijkbare producten zoals Strategic Brand Management

Strategic Brand Management

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management;

Vergelijkbare producten zoals Strategic Brand Management

Strategic Brand Management

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management;

Vergelijkbare producten zoals Strategic Brand Management

Strategic Brand Management

insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using;

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Managing Brand Equity

, perceived quality, name awareness, and customer base. These assets, which comprise brand equity, are a primary source of competitive advantage and;

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BRAND EQUITY

value or brand equity of a product, and makes a product a brand'. Therefore, brand equity becomes a precedence for any product to become a brand;

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Impact of Marketing Communication and Price Deals on Brand Equity

The brand equity adds to the value assigned to a product or service by an organization. It provides mean to the financial value of the;

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Impact of Advertising as a Strategic Tool for Growth of Brand Equity

The purpose of this study was to assess the impact of advertising as a strategic tool for growth of TTCL brand equity with reference to;

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The Impact of Brand Country on Brand Equity

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Managing Brands

equity- what brands are worth to companies and how they can be valued *Building brands and building the business- how brands contribute the;

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The Definitive Guide to Brand Building

product grid that has value to the customer and the company that owns the brand. In reality, brand equity in their customer's minds is any;

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Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions

This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes;

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Business-To-Business Brand Management

B2B Brand; Building a Strong Brand to Resellers; B2B Brand Equity - Theory, Measurement, and Strategy; Effective Strategies for B2B Service;

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Driving Customer Equity

include Value Equity, the customer's objective evaluation of the firm's products and service; Brand Equity, the customer's subjective product;

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The role of viral advertising in brand equity building

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Os antecedentes e as dimensoes do brand equity

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International Brand Strategy

helps them thrive by maintaining price integrity and building brand equity at the same time. With the guidance provided in International;

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International Brand Strategy

helps them thrive by maintaining price integrity and building brand equity at the same time. With the guidance provided in International;

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Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations

destination marketing and branding activities for both, the brand identity and the consumer-based brand equity (CBBE) perspective. A ten-phase;

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Branded Customer Service

The nature of customer service and its relation to brand equity is discussed in a treatise offering practical advice on how to develop and;

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The Global Corporate Brand Book

The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections;

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Marketing Semiotics

relate to brand meanings is not only an academic question. These meanings contribute to 'brand equity', the financial value of intangible brand;

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Strategic Brand Management

innovative framework, the book also integrates more traditional notions of the brand in terms of equity and positioning within that framework.;

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Methods for Assessing Brand Value. A Comparison Between the Interbrand Model and the BBDO's Brand Equity Evaluator Model

selected methods are the Interbrand model (from Interbrand Zintzmeyer & Lux) and the Brand Equity Evaluator model (from BBDO Consulting).;

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The Strategy of Global Branding and Brand Equity

point of sale. The Strategy of Global Branding and Brand Equity presents survey data and quantitative analyses that prove the method described;

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