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The role of viral advertising in brand equity building

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Brand Equity & Advertising: Advertising's Role in Building Strong Brands

role of advertising in the establishment and maintenance of brand equity -- making this volume of interest to advertising and marketing;

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Impact of Advertising as a Strategic Tool for Growth of Brand Equity

The purpose of this study was to assess the impact of advertising as a strategic tool for growth of TTCL brand equity with reference to;

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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

role of IMC in brand-equity enhancement, the customer's perspective, product adoption and point-of-purchase advertising, advertising management;

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Brand Equity & Advertising

role of advertising in the establishment and maintenance of brand equity -- making this volume of interest to advertising and marketing;

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How to Use Advertising to Build Strong Brands

, best-selling author of What's in a Name? Advertising and the Concepts of Brands and When Ads Work: New Proof That Advertising Triggers Sales;

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The (Un)Common Sense of Advertising

is advertising, and why and how it works; - its relevance and the role it plays in marketing and brand building; and - the key elements;

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a;

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The Definitive Guide to Brand Building

product grid that has value to the customer and the company that owns the brand. In reality, brand equity in their customer's minds is any;

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Brand New China

One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising;

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Managing Brands

equity- what brands are worth to companies and how they can be valued *Building brands and building the business- how brands contribute the;

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Winning the Story Wars

audiences can work together to create deeper meaning and stronger partnerships in building a better world * Brands like Old Spice, The Story;

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Building Brands Directly

in employing direct marketing as a competitive weapon. In Building Brands Directly, Stweart Pearson offers a comprehensive guide to the direct;

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Building Brands Directly

in employing direct marketing as a competitive weapon. In Building Brands Directly, Stweart Pearson offers a comprehensive guide to the direct;

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Brand Leadership

A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has;

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Brand Aid

-have guide covers topics ranging from research and positioning to brand equity management and architecture strategy. The latest edition has;

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Retail Branding and Store Loyalty

whether perceptions of format specific core attributes differ in their impact on the brand building process in saturated and emerging markets.;

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The Role of Celebrity Advertising on Brand Loyalty and Patronage

This book expounds on the role celebrity advertising performs in promoting brand loyalty and Chi Vita juice was used as an example by the;

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Building Distinctive Brand Assets

. The first section is focuses on strategy, and covers how Distinctive Assets are created and their role in a broader brand equity building. The;

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Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions

always look for new marketing strategies to be competitive in the marketplace. Therefore, building customer-based brand equity;

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Behind the Manipulation

Behind the Manipulation: The Art of Advertising Copywriting reveals the secrets behind the manipulation that is inherent in all brand;

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Introduction to Advertising

Offers an up to date overview of the full advertising process, starting from the brand as the originator of the marketing message and;

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Introduction to Advertising

Offers an up to date overview of the full advertising process, starting from the brand as the originator of the marketing message and;

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BRAND EQUITY

. This book delves onto the concepts and theories of Brand Equity, and how it forms an integral part of any product becoming a success. The book;

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Advertising in a Free Society

building brand loyalty. Interestingly, some of the most dishonest forms of promotion came from politicians. Christopher Snowdon has skillfully;

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Managing Brand Equity

attempt at building brand equity: the fascinating ivory soap story; the transformation of Datsun to Nissan; the decline of Schlitz beer; the;

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Dictionary of Advertising and Marketing Concepts

From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring;

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