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Impact of Advertising as a Strategic Tool for Growth of Brand Equity

The purpose of this study was to assess the impact of advertising as a strategic tool for growth of TTCL brand equity with reference to;

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How to Use Advertising to Build Strong Brands

, representing a global mix of academic and professional backgrounds, that examine all aspects of brand management, brand equity, new and mature brands;

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Brand Leadership

exploded in importance. Recognized by Brandweek as "the dean of the brand-equity movement," Aaker now prepares managers for the next level of the;

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Brand Equity & Advertising

role of advertising in the establishment and maintenance of brand equity -- making this volume of interest to advertising and marketing;

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Brand Equity & Advertising: Advertising's Role in Building Strong Brands

role of advertising in the establishment and maintenance of brand equity -- making this volume of interest to advertising and marketing;

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Impact of Marketing Communication and Price Deals on Brand Equity

The brand equity adds to the value assigned to a product or service by an organization. It provides mean to the financial value of the;

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The role of viral advertising in brand equity building

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Behind the Manipulation

advertising. It offers readers a step-by-step guide to writing brand advertising for all media, including social media. Students learn about the;

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic;

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Brand Extensions

is addressed to Marketing students who look for a compedious insight into the topic of brand extensions as well as to strategic decision-makers of all;

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Sport Teams, Fans, and Twitter

on online engagement and relationship building as well as practical applications for effective use of Twitter as a strategic communication;

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Sport Teams, Fans, and Twitter

on online engagement and relationship building as well as practical applications for effective use of Twitter as a strategic communication;

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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

role of IMC in brand-equity enhancement, the customer's perspective, product adoption and point-of-purchase advertising, advertising management;

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Advertising Management

their impact as a modern tool for the growth of the discipline. This textbook is a complete source of knowledge on the present status of this;

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Strategic Advertising Mechanisms

that a book has brought together the most important and transcendent (for its applicability to the advertising market) strategic advertising;

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Strategic Brand Management

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management;

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Strategic Brand Management

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management;

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Strategic Brand Management

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management;

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Strategic Brand Management

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management;

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The Blueprint for Strategic Advertising

The Blueprint for Strategic Advertising's step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual;

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The Blueprint for Strategic Advertising

The Blueprint for Strategic Advertising's step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual;

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Brand Media Strategy

impact for your brand. In a new, fully revised and updated edition, Brand Media Strategy, Second Edition explains how innovative;

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Advertising and Promotions

, real applications. A leader for its emphasis on integrated brand promotion, this edition combines a compelling presentation of the fundamentals;

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Strategic Brand Management

Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students;

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The Impact of Brand Country on Brand Equity

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Strategic Brand Management

industry Strategic Brand Management: A European Perspective, 2nd edition, by Kevin Lane Keller, Tony Aperia, and Mats Georgson, aims to equip;

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Creating Brand Loyalty

One of the most critical factors in the success of a product or service is having a powerful brand identity. This work shows advertising;

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