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Impact of Advertising as a Strategic Tool for Growth of Brand Equity

The purpose of this study was to assess the impact of advertising as a strategic tool for growth of TTCL brand equity with reference to;

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The role of viral advertising in brand equity building

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Brand Equity & Advertising

role of advertising in the establishment and maintenance of brand equity -- making this volume of interest to advertising and marketing;

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Brand Equity & Advertising: Advertising's Role in Building Strong Brands

role of advertising in the establishment and maintenance of brand equity -- making this volume of interest to advertising and marketing;

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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

role of IMC in brand-equity enhancement, the customer's perspective, product adoption and point-of-purchase advertising, advertising management;

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How to Use Advertising to Build Strong Brands

, representing a global mix of academic and professional backgrounds, that examine all aspects of brand management, brand equity, new and mature brands;

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BRAND EQUITY

value or brand equity of a product, and makes a product a brand'. Therefore, brand equity becomes a precedence for any product to become a brand;

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Impact of Marketing Communication and Price Deals on Brand Equity

The brand equity adds to the value assigned to a product or service by an organization. It provides mean to the financial value of the;

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Advertising and Integrated Brand Promotion

Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with;

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Brand communication of NIVEA. How Nivea creates its brand and product awareness, popularity, and acceptance through selected aspects of its advertising

Brand Communication of Nivea. How Nivea Creates Its Brand and Product Awareness, Popularity, and Acceptance Through Selected Aspects of Its;

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Brand Leadership

A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has;

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Advertising and Integrated Brand Promotion

Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E;

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The Impact of Brand Country on Brand Equity

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Behind the Manipulation

Behind the Manipulation: The Art of Advertising Copywriting reveals the secrets behind the manipulation that is inherent in all brand;

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Brand Aid

-have guide covers topics ranging from research and positioning to brand equity management and architecture strategy. The latest edition has;

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The Definitive Guide to Brand Building

product grid that has value to the customer and the company that owns the brand. In reality, brand equity in their customer's minds is any;

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Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions

This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes;

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic;

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Brand New China

One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising;

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Managing Brand Equity

, perceived quality, name awareness, and customer base. These assets, which comprise brand equity, are a primary source of competitive advantage and;

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The Science and Art of Branding

This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books;

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Science And Art Of Branding

This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books;

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The Secret Power of Paid Advertising

Social media advertising is the next big thing for brand awareness and promotion in 2019. 2019 is the time to embrace the change in the;

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Advances in Advertising Research X: Multiple Touchpoints in Brand Communication

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand;

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Advertising and Integrated Brand Promotion, International Edition

Good advertising is the result of hard work and careful planning. The exciting new ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e;

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Advertising and Promotions

Semenik/Allen/O'Guinn's ADVERTISING AND PROMOTIONS: AN INTEGRATED BRAND APPROACH, 6E, International Edition places the reader in the midst;

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Leveraged Marketing Communications

chapters collectively provide a theoretical framework for building brand equity via linking brands to people, places, and things; examine how;

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