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Brand communication of NIVEA. How Nivea creates its brand and product awareness, popularity, and acceptance through selected aspects of its advertising

Brand Communication of Nivea. How Nivea Creates Its Brand and Product Awareness, Popularity, and Acceptance Through Selected Aspects of Its;

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How NIVEA uses the marketing mix to expand worldwide

in case of NIVEA and how it influences consumer brand perception.;

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Strategic Brand Management

decisions-and thus improving the long-term profitability of specific brand strategies. Finely focused on how-to and why throughout, it provides;

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Strategic Brand Management

decisions-and thus improving the long-term profitability of specific brand strategies. Finely focused on how-to and why throughout, it provides;

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Strategic Brand Management

decisions-and thus improving the long-term profitability of specific brand strategies. Finely focused on how-to and why throughout, it provides;

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Strategic Brand Management

decisions-and thus improving the long-term profitability of specific brand strategies. Finely focused on how-to and why throughout, it provides;

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Brand Management

product, its look, price and packaging. The intangible elements are the relationship of the consumers with the brand and their experience with it;

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Strategic Brand Management

is its relation to its target audience. Tangible aspects like the look, price, and packaging of the product are essential elements of brand;

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Strategic Brand Management

is its relation to its target audience. Tangible aspects like the look, price, and packaging of the product are essential elements of brand;

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How to Use Advertising to Build Strong Brands

industry. Anyone involved in understanding how brands are born and nurtured should follow his work with keen interest. --Andy Fenning, Executive;

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Living the Brand

, Living the Brand shows you how to make this happen, through research, training, communication, management and review. It examines the nature;

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Essential Brand Book

organization that provides a product or service needs to establish its point of differentiation and communicate its benefit to its customers. The;

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The Corporate Brand

Regardless of the service or products it provides, a company's corporate brand is responsible for its image and reputation in the minds;

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Leveraged Marketing Communications

chapters collectively provide a theoretical framework for building brand equity via linking brands to people, places, and things; examine how;

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Behind the Manipulation

history of brand advertising and its role in marketing, as well as the three major strategic theories of brand advertising. They learn how to;

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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

role of IMC in brand-equity enhancement, the customer's perspective, product adoption and point-of-purchase advertising, advertising management;

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Decoding Coca-Cola

This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global;

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Advertising and Integrated Brand Promotion

Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with;

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The Role of Celebrity Advertising on Brand Loyalty and Patronage

This book expounds on the role celebrity advertising performs in promoting brand loyalty and Chi Vita juice was used as an example by the;

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Brand New China

creates opportunities for cross-fertilization. Thanks to its combination of engaging vignettes from the advertising world and thorough research;

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Brands

movement. Danesi shows how consumer products such as cars, perfume and even websites are sold to us through the creation of powerful brand;

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Brands

movement. Danesi shows how consumer products such as cars, perfume and even websites are sold to us through the creation of powerful brand;

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Brand and Branding

of the world's most talented, innovative, and creative brand and product designers, Brand & Branding offers a stunning visual showcase of how;

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Advertising, Promotion and Marketing Communications

strategies, developing a communications strategy, budgeting and setting long-term goals. Marketing practice is based on the marketing of product;

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BRAND EQUITY

. This book delves onto the concepts and theories of Brand Equity, and how it forms an integral part of any product becoming a success. The book;

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Instrumente der Markenkommunikation der Marke NIVEA

Instrumente Der Markenkommunikation Der Marke Nivea is een boek van Daniela Rothhan;

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Brand Sense

-first century. Drawing on countless examples of both product creation and retail experience, Lindstrom shows how to establish a marketing;

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