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Essential Brand Book helps you build a strong brand to provide the key communication with customers, create critical differentiators in the;
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Brand creation and brand management is an essential strategy for success and profitability and should involve everyone in the organization;
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strategy. The conversational, jargon free, tone of the book helps the reader to understand essential elements of the brand identity process;
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is its relation to its target audience. Tangible aspects like the look, price, and packaging of the product are essential elements of brand;
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is its relation to its target audience. Tangible aspects like the look, price, and packaging of the product are essential elements of brand;
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is essential to their lives. In an entertaining two-hour read you'll learn: * the new definition of brand * the five essential disciplines of brand;
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essential oil brand is used or which company one is affiliated with.;
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. It has been written for practitioners and includes all the essential insights and understanding required to apply brand vision archetypes;
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from practitioners and vital academic and professional insights, this book is an essential guide for brand managers, professors and students to;
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from practitioners and vital academic and professional insights, this book is an essential guide for brand managers, professors and students to;
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, Strategic Brand Management and Development is an essential text for students in marketing, brand management, and consumer research, or for anyone;
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, Strategic Brand Management and Development is an essential text for students in marketing, brand management, and consumer research, or for anyone;
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The Law of Brand Attraction is an essential guide to the most successful brand attraction strategies that real business owners, just like;
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I Am My Brand provides achievable techniques and tools for women to build their personal brand. This is an essential step-by-step guide to;
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portfolio. It contains a plethora of examples of well known brands and their brand equity strategies. This book is essential reading for any;
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to a typical loyal customer; and what, ultimately, is the essential nature and character of the brand over time. Brand Management is an;
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It takes strength to compete. Becoming a well-known and well-regarded brand enhances a company's strength. Internal branding-especially;
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It takes strength to compete. Becoming a well-known and well-regarded brand enhances a company's strength. Internal branding-especially;
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chapters, it is essential reading for anyone who works in or with brand teams in the life sciences industry.;
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chapters, it is essential reading for anyone who works in or with brand teams in the life sciences industry.;
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The Brand Challenge provides a comprehensive and topical examination of the application of branding across a variety of sectors including;
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research suggests how to improve its image. In particular, the book analyses the essential elements in managing a successful hotel brand. It;
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, Adobe and Google. Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help;
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In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success;
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In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success;
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The 30 concise but powerful articles that comprise Brand Smart will provide you with all of the essential knowledge needed to build a;
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Covering both qualitative and quantitative methods, this is a new edition of the essential companion for human and physical geography;
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