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Brand esSense

Branding has reached a new frontier. In the future, brands will have to appeal to more than one or two of the classic five senses. Branding;

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Brand Storytelling

Miri Rodriguez at Microsoft, this actionable guide goes beyond content strategy and, instead, demonstrates how to leverage brand storytelling;

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Brand Storytelling in the Digital Age

contemporary marketing science, placing it in the context of digitisation and social media. It reflects the dramatic shift in brand storytelling;

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Storytelling

As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still;

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Forbesbooks: Challenge Everything

In CHALLENGE EVERYTHING™ THE BATTLE CRY THAT BLEW SH*T UP AND INVNTd LIVE BRAND STORYTELLING™ Scott Cullather and Kristina McCoobery;

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Transmedia Storytelling

audiences of the entertainment, information and brand communication industries as they create and develop their stories in this new, interactive;

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The Laws of Brand Storytelling: Winâ and Keepâ Your Customersâ Hearts and Minds

From the bestselling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling the;

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Storytelling for Sustainability

priorities, advocating for change, organizing stakeholders, or building an authentic brand and community.Storytelling for Sustainability;

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The Emerald Handbook of Quantum Storytelling Consulting

There is a paradigm shift happening in storytelling consulting. The old one-story-fits-all consulting paradigm-helping companies to brand;

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Storytelling About Your Brand Online & Offline

corporations access their most compelling stories to strengthen their brands.'' -- William Arruda, President, Reach Personal BrandingAs;

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I Am My Brand

Shortlisted for the 2020 Business Book Awards I Am My Brand is a toolkit for personal brand success. Featuring dynamic female brand;

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The Ghost of Luxury

of knowledge and exposure to Luxury.Alike its primary source, 'The Ghost of Luxury: Strategic Luxury Brand Management', it is a radical explication;

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Brand Aid

continual success will require the perfect branding statement. The essence of an organization begins with establishing its brand, therefore it;

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Storytelling

Die österreichische Hotelgruppe ARCOTEL Hotels befand sich im Jahr 2006 in einer Phase des Umbruchs. Bis 2007 sollte ein Brand Relaunch;

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I Am My Brand

I Am My Brand provides achievable techniques and tools for women to build their personal brand. This is an essential step-by-step guide to;

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Story Branding 2.0

The ultimate how-to book about brand storytelling Brand storytelling is all the rage in marketing. But few books explain how to go about;

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Television Brandcasting

historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer;

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Television Brandcasting

historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer;

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What's Your Story?

use the power of storytelling for their brand or business.;

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Kellogg on Branding in a Hyper-Connected World

guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace;

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Follow the Feeling Brand Building in a Noisy World

Elevate your brand, create a compelling brand story, and build brand loyalty In Follow the Feeling, strategy advisor Kai D. Wright answers;

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Star Wars and the history of transmedia storytelling

storyworld, the essays in this collection emphasize the complex negotiations between culture and industry that have shaped the brand and its many;

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Story Power

. Whether you're interested in enlivening verbal communication, building your business brand, making presentations, sharing family wisdom, or;

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Mass Moralizing

Mass Moralizing: Marketing and Moral Storytelling examines the narratives of today's brand marketing, which largely focuses on creating an;

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Brand America

become the largest and most powerful brand in the global marketplace. The three most profitable business sectorsentertainment, merchant banking;

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Emotion by Design

Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and;

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Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research

Volume 3 examines how research tools affect theory advances in culture and tourism research. Using v;...

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