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Brand Storytelling in the Digital Age

contemporary marketing science, placing it in the context of digitisation and social media. It reflects the dramatic shift in brand storytelling;

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Storytelling in the Digital Age

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Storytelling and Education in the Digital Age

. In this second book-length publication of the programme Media and Education in the Digital Age - MEDA, the authors take a critical stance towards;

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Digital Storytelling, Mediatized Stories: Self-Representations in New Media

understand the transformations in the age-old practice of storytelling that have become possible with the new, digital media. Its approach;

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Ogilvy On Advertising In Digital Age

advertising in the digital age as he examines the challenges that agencies and their clients have faced with the arrival of 'digital'. He demonstrates;

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Digital Storytelling as Public History

Digital Storytelling as Public History: A Guidebook for Educators provides a practical methodology for teaching public history in the;

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Digital Storytelling as Public History

Digital Storytelling as Public History: A Guidebook for Educators provides a practical methodology for teaching public history in the;

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Digital Storytelling In The Classroom

to effectively bring digital storytelling into the classroom. The author links digital storytelling to improving traditional, digital, and;

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The Emerald Handbook of Quantum Storytelling Consulting

There is a paradigm shift happening in storytelling consulting. The old one-story-fits-all consulting paradigm-helping companies to brand;

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Cultivating Compassion: How Digital Storytelling Is Transforming Healthcare

This book explores how digital storytelling can catalyze change in healthcare. Edited by the co-founders of the award-winning Patient;

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The Laws of Brand Storytelling: Winâ and Keepâ Your Customersâ Hearts and Minds

From the bestselling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling the;

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Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age

Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing;

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Storytelling in the Media Convergence Age

Why do screen narratives remain so different in an age of convergence and globalisation that many think is blurring distinctions? This;

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Public Relations, Branding and Authenticity

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by;

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Public Relations, Branding and Authenticity

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by;

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Personal Brand Creation in the Digital Age

explores the evolution of media in the digital age from a business perspective, and offers a thought-provoking analysis for those interested;

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The Instructional Value of Digital Storytelling

to communicate a story that supports learning-particularly when using digital media. The Instructional Value of Digital Storytelling provides;

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The Instructional Value of Digital Storytelling

to communicate a story that supports learning-particularly when using digital media. The Instructional Value of Digital Storytelling provides;

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Connecting Disciplinary Literacy and Digital Storytelling in K-12 Education

practices. This essential reference book supports student success through the integration of digital storytelling across content areas and grade;

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Brand esSense

Branding has reached a new frontier. In the future, brands will have to appeal to more than one or two of the classic five senses. Branding;

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The New Digital Storytelling

Newly revised and updated, this is the essential guide to state-of-the-art digital storytelling for audiences, creators, and teachers;

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Brand Storytelling

in the marketing mix to strengthen brand engagement and achieve long-term growth, with advice from brands like Expedia, Coca Cola, McDonalds;

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Digital Storytelling for Educative Purposes

assessment; the use of digital storytelling as a reflective and reflexive expression of teachers' professionalism; and dialogism in classroom;

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Digital Storytelling for Educative Purposes

assessment; the use of digital storytelling as a reflective and reflexive expression of teachers' professionalism; and dialogism in classroom;

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Digital Storytelling

of entertainment and non-fiction purposes: education, training, information and promotion. Digital Storytelling features interviews with some of the;

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The Brandgym

edition 'reboots' the whole brand vision to action process, to be fit for purpose in today's digital age, and is illustrated with inside stories;

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Postdigital Storytelling

Postdigital Storytelling offers a groundbreaking re-evaluation of one of the most dynamic and innovative areas of creativity today: digital;

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