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Public Relations, Branding and Authenticity

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by;

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Public Relations, Branding and Authenticity

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by;

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Public Relations and Branding in Health Communication Programs

theory of public relations and social marketing theory provided a framework for integrating concepts from the literature on branding, marketing;

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Nation Branding, Public Relations and Soft Power

Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way;

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Nation Branding, Public Relations and Soft Power

Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way;

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The Practice of Government Public Relations

, including media relations, an informed public, public branding, listening to the citizenry, and crisis management * Helps managers know what;

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100 Great Branding Ideas

Offers one hundred ideas to improve brand recognition and loyalty, including tips for naming, pricing, and public relations efforts.;

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A Branded World

The head of a celebrity public relations firm offers expert advice on the art of PR and branding. In A Branded World , renowned celebrity;

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Public Relations

Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a;

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Plunkett's Advertising & Branding Industry Almanac 2021

advertising on radio and television to direct mail, from online advertising to branding, public relations and paid search inclusion. Analysis includes;

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International Public Relations and Public Diplomacy

mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges;

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International Public Relations and Public Diplomacy

mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges;

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Branding For The Public Sector

How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective;

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Branding in Governance and Public Management

Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present;

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Branding in Governance and Public Management

Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present;

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Public Branding and Marketing

This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are;

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The Routledge Handbook of Critical Public Relations

with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field;

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The Routledge Handbook of Critical Public Relations

with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field;

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Shaping International Public Opinion

Bridging two camps in the field of international public opinion - nation branding and public diplomacy - this book presents a first;

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Shaping International Public Opinion

Bridging two camps in the field of international public opinion - nation branding and public diplomacy - this book presents a first-of-its;

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Political Propaganda, Advertising, and Public Relations

implemented. The factors that take part in the determination of public opinion must be explored further. Political Propaganda, Advertising, and;

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Political Propaganda, Advertising, and Public Relations

implemented. The factors that take part in the determination of public opinion must be explored further. Political Propaganda, Advertising, and;

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Environmental Communication and Travel Journalism

sectors. Place-branding in such destinations is not just PR for environmentally sustainable development and consumption, but also a political;

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Environmental Communication and Travel Journalism

sectors. Place-branding in such destinations is not just PR for environmentally sustainable development and consumption, but also a political;

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Brand Authenticity

have come from a self-defined branding approach. It is much more about a brand being perceived as authentic, credible and real. Even if the;

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Symbol & Reason

This book is a critical and practical guide to the aspects of public relations in the everyday business world. It explores key thematical;

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Beyond Branding

In response to the growing 'anti-globalization' movement and the perception that brands are manipulative and demeaning, Beyond Branding;

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