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Branding For The Public Sector

How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective;

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The Practice of Government Public Relations

, accessibility, and vulnerability of government communications * Examines the topic of branding, its growing influence in the public sector, and how it;

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Employer Branding for the Hospitality and Tourism Industry

Employer Branding (EB) aims to assist businesses in becoming the employer of choice for potential employees, and provides hands-on tools;

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Employer Branding for the Hospitality and Tourism Industry

Employer Branding (EB) aims to assist businesses in becoming the employer of choice for potential employees, and provides hands-on tools;

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City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality

This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic;

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City Branding

on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual;

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Organizational Reputation in the Public Sector

significance of organizational reputation and reputation management activities in the public sector. This book provides a comprehensive first look;

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Organizational Reputation in the Public Sector

significance of organizational reputation and reputation management activities in the public sector. This book provides a comprehensive first look;

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Public Health Branding

lifestyle choices. Promoting healthy lifestyles is the key outcome for public health, thus making the development of improved branding strategies a;

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Branding in Governance and Public Management

Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present;

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Branding in Governance and Public Management

Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present;

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Public Branding and Marketing

, tourism marketing, and business marketing have made inroads into understanding the intricacies of place branding, research in public;

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Ingredient Branding and Pricing

: "How is it possible to enhance customer value in the Business-to-Business sector using ingredient branding, despite the proportionally higher;

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Marketing Management For Nonprofit Organizations

nonprofit marketing and analyzes key nonprofit contexts such as fundraising, the arts, education, healthcare, volunteering. the public sector and;

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Monitoring Public Perception & Corporate Branding

The topic of this book is monitoring public perception for successful corporate branding. By writing this book the authors hope to;

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Public Relations and Branding in Health Communication Programs

theory of public relations and social marketing theory provided a framework for integrating concepts from the literature on branding, marketing;

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Public Sector Accounting

As change sweeps across the public sector, a huge range of accounting and financial management challenges are created. This textbook;

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Public Sector Accounting

As change sweeps across the public sector, a huge range of accounting and financial management challenges are created. This textbook;

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Public Sector Accounting and Accountability in Australia

for those who work in the public service, elected representatives and students of the public sector. It's a wide-ranging, up-to-date resource;

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Public-Sector Project Management

Managing projects is always a challenge, but those challenges multiply in the public sector. Filling the gap for public-sector project;

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Integrated Marketing Communication

Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event;

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Total Quality Management in the Public Sector

education in North America, Europe and elsewhere. TQM is starting to set a new paradigm for management approaches in the public sector and not for;

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Branding New York

Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York;

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Branding New York

Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York;

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Strategic Brand Management in Higher Education

of academics. It combines theoretical and methodological aspects of branding with the views of leading exponents of branding in different contexts and;

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Developing Public Sector Leadership

This book presents tools, techniques, and best practices to develop public-sector leadership. Based on scholarly research as well as the;

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Developing Public Sector Leadership

This book presents tools, techniques, and best practices to develop public-sector leadership. Based on scholarly research as well as the;

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