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Public Health Branding

health behaviours or lifestyles. Public health branding - building positive associations with healthy behaviours and lifestyle choices - is the;

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Public Relations and Branding in Health Communication Programs

public relations theory, social marketing theory, and branding principles impact the effectiveness of health campaigns. The practical;

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Branding For The Public Sector

How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective;

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Branding in Governance and Public Management

Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present;

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Branding in Governance and Public Management

Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present;

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Public Branding and Marketing

This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are;

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Public Relations, Branding and Authenticity

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by;

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Public Relations, Branding and Authenticity

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by;

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Monitoring Public Perception & Corporate Branding

The topic of this book is monitoring public perception for successful corporate branding. By writing this book the authors hope to;

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City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality

This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic;

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A Branded World

The head of a celebrity public relations firm offers expert advice on the art of PR and branding. In A Branded World , renowned celebrity;

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Branding New York

Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York;

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Branding New York

Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York;

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Branding Canada: Projecting Canada's Soft Power Through Public Diplomacy

country's public diplomacy, Branding Canada offers policy advice on Canada's approach and advances the thinking on public diplomacy in general.;

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Plunkett's Advertising & Branding Industry Almanac 2021

advertising on radio and television to direct mail, from online advertising to branding, public relations and paid search inclusion. Analysis includes;

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The Practice of Government Public Relations

, including media relations, an informed public, public branding, listening to the citizenry, and crisis management * Helps managers know what;

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City Branding

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact;

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Nation Branding, Public Relations and Soft Power

Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way;

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Nation Branding, Public Relations and Soft Power

Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way;

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Shaping International Public Opinion

Bridging two camps in the field of international public opinion - nation branding and public diplomacy - this book presents a first;

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Shaping International Public Opinion

Bridging two camps in the field of international public opinion - nation branding and public diplomacy - this book presents a first-of-its;

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SharePoint 2013 Branding and User Interface Design

SharePoint branding for public facing websites as well as internal intranets, including a deep dive into how custom SharePoint branding is created;

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100 Great Branding Ideas

Offers one hundred ideas to improve brand recognition and loyalty, including tips for naming, pricing, and public relations efforts.;

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Branding Oscar Wilde

Branding Oscar Wilde traces the development and perception of Wilde's public persona and examines the impact of interpretations of his;

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Branding Oscar Wilde

Branding Oscar Wilde traces the development and perception of Wilde's public persona and examines the impact of interpretations of his;

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Kellogg on Branding in a Hyper-Connected World

World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative;

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