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health behaviours or lifestyles. Public health branding - building positive associations with healthy behaviours and lifestyle choices - is the;
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public relations theory, social marketing theory, and branding principles impact the effectiveness of health campaigns. The practical;
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How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective;
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Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present;
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Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present;
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This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are;
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Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by;
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Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by;
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The topic of this book is monitoring public perception for successful corporate branding. By writing this book the authors hope to;
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This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic;
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The head of a celebrity public relations firm offers expert advice on the art of PR and branding. In A Branded World , renowned celebrity;
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Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York;
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Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York;
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country's public diplomacy, Branding Canada offers policy advice on Canada's approach and advances the thinking on public diplomacy in general.;
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advertising on radio and television to direct mail, from online advertising to branding, public relations and paid search inclusion. Analysis includes;
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, including media relations, an informed public, public branding, listening to the citizenry, and crisis management * Helps managers know what;
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The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact;
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Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way;
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Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way;
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Bridging two camps in the field of international public opinion - nation branding and public diplomacy - this book presents a first;
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Bridging two camps in the field of international public opinion - nation branding and public diplomacy - this book presents a first-of-its;
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SharePoint branding for public facing websites as well as internal intranets, including a deep dive into how custom SharePoint branding is created;
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Offers one hundred ideas to improve brand recognition and loyalty, including tips for naming, pricing, and public relations efforts.;
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Branding Oscar Wilde traces the development and perception of Wilde's public persona and examines the impact of interpretations of his;
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Branding Oscar Wilde traces the development and perception of Wilde's public persona and examines the impact of interpretations of his;
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World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative;
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die wichtigsten theoretischen Grundlagen des umfangreichen Themengebietes Nation Branding. Ein besonderes Augenmerk wird auf die Rolle der Public;
Vergelijkbare producten zoals Nation Branding - Entwicklung einer nationalen Markenidentität unter besonderer Berücksichtigung von Public Relations am Beispiel von Litauen, Lettland und Nigeria
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