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City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality

This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic;

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City Branding and Promotion

city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims;

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City Branding and Promotion

city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims;

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Handbook Of Media Branding

This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media;

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Handbook of Media Branding

This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media;

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Branding Chinese Mega-Cities

in city branding and promotion, regional innovation and growth strategies, city planning and city architecture, and those involved in destination;

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The Role of Language in the Climate Change Debate

myriad linguistic and discursive perspectives and approaches at play in the climate change debate as represented in a variety of genres. The book;

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Expanding the Linguistic Landscape

This book provides a forum for theoretical, methodological and empirical contributions to research on language(s), multimodality and public;

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Working with Multimodality

media age and is an essential textbook for courses in literacy, new media and multimodality within applied linguistics , education and;

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Working with Multimodality

media age and is an essential textbook for courses in literacy, new media and multimodality within applied linguistics , education and;

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New Perspectives on Narrative and Multimodality

adaptation and television documentary, stretching beyond to narratives that employ new media such as hypertext, performance art, and interactive;

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New Perspectives in Luxury Branding

New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide;

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Parsing the City

whose engagement with early modern London was centrally linguistic and semiotic-- its plays staging and interrogating the city as a series;

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Parsing the City

whose engagement with early modern London was centrally linguistic and semiotic-- its plays staging and interrogating the city as a series;

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Branding TV

In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television;

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On Multimodality

and potentially revolutionary for pedagogy. On Multimodality: New Media in Composition Studies urges composition scholars and teachers to;

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The Discursive Construction of National Identity

How do we construct national identities in discourse? Which topics, which discursive strategies and which linguistic devices are employed;

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Kellogg on Branding in a Hyper-Connected World

. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation;

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Advertising

of international city branding; a social psychological perspective of marketing strategies appealing to the consumers' uniqueness; social media advertising;

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Language, Normativity and Europeanisation

This book focuses on linguistic practices of identity construction in a popular culture media context, the Eurovision Song Contest;

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Public Branding and Marketing

focuses specifically on how social media and other digital technologies are used to communicate and evaluate place branding strategies. Section;

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Manufacturing Indianness

-branding professionals, postcolonial theory, media and cultural studies, psychoanalytic theories, political economy approaches, affective theory;

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Multimodality in Chinese Interaction

This book meets the demands of scholars of Chinese linguistics as well as researchers on multimodality from a cross-linguistic and;

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Multimodality in Chinese Interaction

This book meets the demands of scholars of Chinese linguistics as well as researchers on multimodality from a cross-linguistic and;

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Language, Society, and New Media

, language and mind. It integrates frameworks from sociolinguistics and linguistic anthropology and emerging strands of research on language and new;

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Language, Society, and New Media

, language and mind. It integrates frameworks from sociolinguistics and linguistic anthropology and emerging strands of research on language and new;

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