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Branding Chinese Mega-Cities

in city branding; the 'societal forces' that impact the city branding process; the way cities compete internationally; and how mega-cities build;

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China's Quest for Sporting Mega-Events

This book vividly elucidates the inseparable nature between politics and sport in China. The holding of sporting mega-events is viewed;

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China's Quest for Sporting Mega-Events

This book vividly elucidates the inseparable nature between politics and sport in China. The holding of sporting mega-events is viewed;

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Mega-Events

through branding and regional growth In considering a range of mega-events critically and in different national and geopolitical contexts;

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Mega-Events

This book brings together different perspectives of mega-event bidding, hosting and legacies. Their impact is considered through an;

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Cultural Mega-Events

Mega-events have long been used by cities as a strategy to secure global recognition and attract future economic investment. However, while;

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Cultural Mega-Events

Mega-events have long been used by cities as a strategy to secure global recognition and attract future economic investment. However, while;

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Sports Mega-Events

of, sports mega-events. Explores the costs and benefits incurred by host cities. Focuses on both advanced and developing cities throughout Europe;

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Population Growth, Employment and Poverty in Third-World Mega-Cities

The study deals with problems and policy options facing Third World mega-cities. It examines the major sources of urban population growth;

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Remaking China's Great Cities

China's rapid urbanization has restructured the great socialist cities Beijing, Shanghai, and Guangzhou into mega cities that embrace;

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Remaking China's Great Cities

China's rapid urbanization has restructured the great socialist cities Beijing, Shanghai, and Guangzhou into mega cities that embrace;

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The Hospitality and Tourism Industry in China

trains, airports, highways, and seaports, linking many mega cities, mid-level cities, and townships) have all had a significant effect on the;

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The Hospitality and Tourism Industry in China

trains, airports, highways, and seaports, linking many mega cities, mid-level cities, and townships) have all had a significant effect on the;

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Urban Transformation in China

, including an analysis of the spatial structures of China's cities and industry and an assessment of urban productivity growth and the role of mega;

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Urban Transformation in China

, including an analysis of the spatial structures of China's cities and industry and an assessment of urban productivity growth and the role of mega;

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American Cities and the Politics of Party Conventions

, businesses and residents. While hosting such a "mega event" provides some direct economic stimulus for host cities, the major benefit of the;

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Mega Cities

Volume II: MEGA-CITIES Mega-Cities presents an in-depth analysis of ten cities, prepared by noted scholars who have lived and studied;

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Mega Cities

Volume II: MEGA-CITIES Mega-Cities presents an in-depth analysis of ten cities, prepared by noted scholars who have lived and studied;

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Mega-urbanization in the Global South

of speed to examine the postcolonial 'urban revolution'. From the mega-urbanization of Lusaka, to the production of satellite cities in Jakarta, to;

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From Chinese Brand Culture to Global Brands

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are;

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The Political Economy of City Branding

discussed. The core message of the book is that cities should apply the tools of city branding in their industrial promotion and specialization;

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Human Sustainable Cities

sustainability that can taken by and for cities and with citizens. In this book, author Voula Mega takes the reader on a journey inside and across cities;

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Branding the Nation, the Place, the Product

markets around the globe. Places such as cities or regions, countries and nations attempt to acquire visibility through branding. Geographical;

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Branding the Nation, the Place, the Product

markets around the globe. Places such as cities or regions, countries and nations attempt to acquire visibility through branding. Geographical;

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Wish You Were Here

of consumer products as well as the major differences and challenges. The book is for anyone who enjoys cities, branding or both.Julian Stubbs is an;

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Destination Branding

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an;

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International Place Branding Yearbook 2011

The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing;

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