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The Political Economy of City Branding

evolving reputation or consciously developed competitive identity or brand. The Political Economy of City Branding discusses this phenomenon;

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Branding Amsterdam

City branding is a relatively new subject which gains in importance during the last decades. Destinations are competing for tourists and;

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City Branding and Promotion

, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a;

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City Branding and Promotion

, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a;

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Branding New York

Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York;

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Branding New York

Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York;

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Branding Chinese Mega-Cities

practice of city branding and development in China in relation to the rest of the world. This includes the way stakeholders and actors are engaged;

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Branding Democracy

. Branding Democracy will be of interest to students of U.S. and European politics, political economy, foreign policy, political communication;

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Branding Democracy

. Branding Democracy will be of interest to students of U.S. and European politics, political economy, foreign policy, political communication;

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Selling EthniCity

-Fordist city in the Americas. It argues that cultural, political and economic elites make use of cultural and ethnic elements in city planning and;

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City Branding

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact;

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Inclusive Place Branding

Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local;

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Inclusive Place Branding

Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local;

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Origination

Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that;

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Origination

Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that;

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Manufacturing Indianness

-branding professionals, postcolonial theory, media and cultural studies, psychoanalytic theories, political economy approaches, affective theory;

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Research Companion to Language and Country Branding

on various sociolinguistic, semiotic, anthropological and discursive analytical aspects of country branding all over the world. Branding;

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Public Branding and Marketing

branding leadership, co-creation, stakeholder engagement, education, non-profit marketing and branding, and city administration. The book;

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Nation Branding, Public Relations and Soft Power

tensions between national identity and democracy. The book demonstrates that nation branding is a consequence of the corporatization of political;

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Nation Branding, Public Relations and Soft Power

tensions between national identity and democracy. The book demonstrates that nation branding is a consequence of the corporatization of political;

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City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality

This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic;

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THE Seven Dimensions of Branding

your brand consigned to the grave yard of marketing casualties How is branding in an emerging economy different from the same exercise in a;

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From Image to Brand

focuses on the field of city marketing and city branding and explores in-depth pertinent policies and strategies pursued by the City of Vienna;

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Seoul, Korea's Global City

over the last five decades. This book explores the new urbanism in Seoul from the perspective of global political economy, focusing on the contexts;

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Seoul, Korea's Global City

over the last five decades. This book explores the new urbanism in Seoul from the perspective of global political economy, focusing on the contexts;

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Internal City Branding

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Branding in Governance and Public Management

Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present;

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