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Branding New York

Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York;

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Branding New York

Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York;

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A Branded World

of major name celebrities as head of a prominent public relations firm with offices in Los Angeles, New York, Washington, D.C., and London. His;

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Wish You Were Here

the world, such as New York, Liverpool, Barcelona, The Ice Hotel, Hollywood and more. It examines the similarities with the branding;

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A History of Chocolate in York

Craven's.This new book is the first to chart the history of chocolate and confectionery manufacture and marketing by York companies, from their origins;

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Branding Inside Out

renowned branding expert and prolific author Nicholas Ind. Branding Inside Out contains both new thinking and new practice on internal;

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Retail Marketing & Branding 2nd

in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated;

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Unbrandable

rejects branding. From Muji in Japan, Mojang in Sweden, and Deus ex Machina in Australia to The Village Voice in New York, and even the California;

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Innovation in Advertising and Branding Communication

This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range;

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Sonic Branding

. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive;

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Destination Branding

, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.* Includes five completely new chapters;

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Brand Transformation

difference. This radical new textbook combines best practice, research and theory to teach how to accelerate a firm's branding performance, without;

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Brand Transformation

difference. This radical new textbook combines best practice, research and theory to teach how to accelerate a firm's branding performance, without;

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Branding Only Works on Cattle

. Marketing communications, distribution strategies, and customer service are all contributing to the new branding. This book will be the essential;

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Tribal Marketing Tribal Branding

Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the;

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Tribal Marketing, Tribal Branding

Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the;

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Visual Branding

how branding has evolved with the introduction of new technologies and opportunities, the book also critiques purely psychological;

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Contemporary Thoughts on Corporate Branding and Corporate Identity Management

A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical;

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City Branding and Promotion

city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims;

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City Branding and Promotion

city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims;

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Branding TV

In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television;

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Creating Powerful Brands

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth;

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Creating Powerful Brands

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth;

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branding@thedigitalage

Brands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that;

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Origination

Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that;

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Origination

Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that;

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Signs of Life: Why Brands Matter

Vignelli (who re-branded the New York subway) explained. Brand values are the expectations and associations that all successful (and, indeed;

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