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Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation

This book uncovers the hidden power of brand and brand building for B2B marketers;

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The API-First Transformation

technology leaders all the blueprints and building blocks they need to achieve their own API-first transformation - accomponied by inspiring stories;

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Brand Transformation

commercially feasible branding activity to achieve commercial results. Structured around a brand transformation template, Brand Transformation;

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Brand Transformation

commercially feasible branding activity to achieve commercial results. Structured around a brand transformation template, Brand Transformation;

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Brand DNA

begins its transformation as it gets highly focused and infuses your brand DNA into your systems, leadership and culture, then through your;

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Brand DNA

begins its transformation as it gets highly focused and infuses your brand DNA into your systems, leadership and culture, then through your;

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Consumer-Brand Relationships

consumers may form with brands, analyzes the transformation of an intended brand personality (i.e., intended by brand management) into a realized;

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Advances in National Brand and Private Label Marketing

The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing;

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Your Brand, The Next Media Company

, actionable, powerfully relevant insights you can act on to begin the transformation from brand to media company.;

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The 4G Mobile Revolution

story of the highly successful transformation when Orange and T-Mobile merged to form a whole new organization, a whole new brand and a whole;

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Stand Out!

! replaces the mystique of brand strategy with the magic of brand transformation....it makes it exciting and fun and puts that power directly into;

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Managing Brand Equity

attempt at building brand equity: the fascinating ivory soap story; the transformation of Datsun to Nissan; the decline of Schlitz beer; the;

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Digital Transformation and Innovative Services for Business and Learning

updated technology into their business processes. Many companies are adopting digital transformation models, data analytics, big data, data;

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Digital Disruption in Marketing and Communications: A Strategic and Organizational Approach

technologies such as AI and IoT are the new frontiers of the digital transformation that are radically changing the way consumers and companies;

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Digital Disruption in Marketing and Communications

technologies such as AI and IoT are the new frontiers of the digital transformation that are radically changing the way consumers and companies;

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Branded Spaces

Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like;

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Brand New Nation

transformation of the nation-state into an attractive investment destination. The early twenty-first century was an optimistic moment of global;

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Brand New Nation

transformation of the nation-state into an attractive investment destination. The early twenty-first century was an optimistic moment of global;

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Cross-Cultural Brand Personality and Brand Desirability

This research proposes and empirically tests the impact of brand personality dimensions on brand desirability in a cross-cultural context;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Branding New York

City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of image in urban history;

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Branding New York

City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of image in urban history;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Brand Management

Brand management is a field of marketing that deals with the analysis and planning of the perception of a brand in the market. One of the;

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Structural Transformation of Bangladesh Economy

This book examines the theory and global evidence on structural transformation along with stylised facts and implications using, among;

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The Brand Beside The Brand

The Brand Beside the Brand is een boek van Larita Shelby;

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Brand Communities

Branding, Communities und ihr theoretischer BezugsrahmenBrand CommunitiesBrand-Community-QualitätDas Brand-Community;

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