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Digital Disruption in Marketing and Communications: A Strategic and Organizational Approach

technologies such as AI and IoT are the new frontiers of the digital transformation that are radically changing the way consumers and companies;

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Digital Disruption in Marketing and Communications

technologies such as AI and IoT are the new frontiers of the digital transformation that are radically changing the way consumers and companies;

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Digital Marketing

Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to;

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Digital Marketing Fundamentals

theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many;

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Marketing Communications

changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience;

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Dancing Through the Digital Revolution:

''Dancing Through the Digital Revolution is a playbook for marketing and advertising professionals''- Linda Thaler Kaplan

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Advertising Promotion and Other Aspects of Integrated Marketing Communications

attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal;

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Digital Marketing Excellence

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital;

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Digital Marketing Excellence

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital;

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Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition

get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral;

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Driving Consumer Engagement in Social Media

attitudes toward people, products, services, brands and to influence buying decisions. Consequently, the digital era brings to the fore the;

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Driving Consumer Engagement in Social Media

attitudes toward people, products, services, brands and to influence buying decisions. Consequently, the digital era brings to the fore the;

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Digital Marketing Excellence

Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully;

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Advertising, Promotion, and other aspects of Integrated Marketing Communications

as today's popularity of apps, social media outlets, online and digital practices, and viral communications, as well as their impact on;

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Digital Marketing Strategies and Models for Competitive Business

Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital;

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A Quick Start Guide to Mobile Marketing

of m-marketing and its links with other forms of digital marketing. It provides a quick and easy understanding of the key concepts and;

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Principles of Integrated Marketing Communications

Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these;

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Digital Communications Professionals

? How do you avoid burnout and deal with stress? This book can help you answer these questions and more. Digital Communications;

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Marketing Communications

includes new content on emerging digital media platforms, changing media consumption patterns and consumers' strategies to cope with information;

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Marketing Communications

includes new content on emerging digital media platforms, changing media consumption patterns and consumers' strategies to cope with information;

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New Perspectives on Critical Marketing and Consumer Society

Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide;

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Digital Marketing

Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies;

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The Advertising Handbook

influence of advertising today. This Fourth Edition explores the growing significance of: the influence of 'Big Data' and automation in digital;

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The Advertising Handbook

automation in digital advertising; tracking and profiling users across digital communications for targeted and personalised marketing;

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Connected Marketing

consultants Justin Kirby (Digital Media Communications) and Dr. Paul Marsden (Spheeris/London School of Economics), and with a foreword by Emanuel;

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Connected Marketing

consultants Justin Kirby (Digital Media Communications) and Dr. Paul Marsden (Spheeris/London School of Economics), and with a foreword by Emanuel;

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Agile Marketing

Agile Marketing: The Incomplete Guide looks at how the rise of the Internet and digital technologies has made the worlds of marketing, PR;

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