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Handbook of Research on International Advertising

The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas;

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Handbook of Research on International Advertising

The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas;

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The Handbook of International Advertising Research

This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading;

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Routledge Handbook of Political Advertising

This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising;

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Routledge Handbook of Political Advertising

This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising;

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The Advertising Handbook

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading;

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The Advertising Handbook

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading;

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The SAGE Handbook of Advertising

'In this era of 'snackable' content which satisfies only in the moment, it's great to have a comprehensive Advertising Handbook which one;

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Handbook of Research on Effective Advertising Strategies in the Social Media Age

Social media pervades people's awareness and everyday lives while also influencing societal and cultural patterns. In response to the;

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Advertising Handbook

The Advertising Handbook is a critical introduction to the practices and perspectives of advertising. It explores the industry and;

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Handbook of Research on Narrative Advertising

place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that;

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Handbook of Consumer Psychology

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer;

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The Global Advertising Regulation Handbook

serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not;

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Global Advertising Regulation Handbook

serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not;

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The Bare Bones of Advertising Print Design

The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students of advertising design/layout and;

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The Random House Handbook of Business Terms

Explains the meanings of more than 3500 terms dealing with finance, management, marketing, investment, advertising, and sales;

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Practical Guide to Comparative Advertising

. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for;

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Advertising

This unique compendium is packed with examples of eye-catching advertisements that use optical magic in order to hook the viewer, and to;

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How to Use Advertising to Build Strong Brands

, best-selling author of What's in a Name? Advertising and the Concepts of Brands and When Ads Work: New Proof That Advertising Triggers Sales;

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Ad Law

Ensuring marketers and advertisers are aware of the laws and regulations of advertising is now more important than ever. If a campaign;

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Translating Promotional and Advertising Texts

The translation of promotional and advertising texts requires the application of techniques which, although they vary depending on the;

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Translating Promotional and Advertising Texts

The translation of promotional and advertising texts requires the application of techniques which, although they vary depending on the;

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Advertising and Promotion

Hackley's real and recent acquaintance with the practicalities of advertising, as well as its principles.... He minimises the inevitable jargon;

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Handbook Of Media Branding

This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media;

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Handbook of Media Branding

This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media;

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The Routledge Handbook of Positive Communication

The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding;

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The Routledge Handbook of Positive Communication

The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding;

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