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The Global Advertising Regulation Handbook

serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not;

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Global Advertising Regulation Handbook

serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not;

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Routledge Handbook of Political Advertising

of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and;

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Routledge Handbook of Political Advertising

of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and;

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Handbook of Research on International Advertising

research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international;

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Handbook of Research on International Advertising

research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international;

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The Handbook of International Advertising Research

of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education * Highlights;

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Handbook of Research on Global Corporate Citizenship

citizenship * contemporary issues and challenges of global business regulation * actors and institutions of global business regulation;

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Handbook of Research on Global Corporate Citizenship

citizenship * contemporary issues and challenges of global business regulation * actors and institutions of global business regulation;

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Handbook on Railway Regulation

Taking a global approach, this insightful Handbook brings together leading researchers to provide a comprehensive overview of the state;

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Global Regulatory Issues for the Cosmetics Industry

, and advertising. A chapter on Chinese regulations will be one of the first about this country to be published in book form. * Includes a;

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Handbook on the Politics of Regulation

; civil regulation; European regulatory governance; and global regulation. As a whole, it provides an essential point of reference for all those;

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Handbook on the Politics of Regulation

; civil regulation; European regulatory governance; and global regulation. As a whole, it provides an essential point of reference for all those;

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Global Advertising Practice in a Borderless World

environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends;

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Global Advertising Practice in a Borderless World

environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends;

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Enforcing Transnational Private Regulation

This important book offers an innovative empirical study of the enforcement of transnational private regulation, and complements the;

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Global Media Atlas

; media piracy; world music; global villages; learning online; film production; Websites of the world; advertising standards and regulation; and;

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The Advertising Handbook

The Advertising Handbook provides a critical introduction to advertising and marketing practices tod;...

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The Advertising Handbook

The Advertising Handbook provides a critical introduction to advertising and marketing practices tod;...

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The SAGE Handbook of Advertising

'In this era of 'snackable' content which satisfies only in the moment, it's great to have a compreh;...

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The SAGE Handbook of Neoliberalism

Across seven sections - including Neoliberal Economies, The State and Regulation, and Neoliberalism in Crisis - this resource brings;

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The Early Advertising Scene

advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at;

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The Early Advertising Scene (RLE Marketing)

advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at;

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Advertising and Societies

Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising;

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The Routledge Handbook of Global Public Policy and Administration

policy and administration have acquired an important global aspect, and that a critical role for government is the regulation of capital. The;

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The Routledge Handbook of Global Public Policy and Administration

policy and administration have acquired an important global aspect, and that a critical role for government is the regulation of capital. The;

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Ad Law

Ensuring marketers and advertisers are aware of the laws and regulations of advertising is now more important than ever. If a campaign;

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