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Advertising and Societies

Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising;

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Advertising As Culture

This book is about advertising and culture. Advertising is a significant aspect of modern societies and plays an important part in economic;

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Marketing in Developing Countries

No prior studies have examined the role, relationship, and impact of advertising and information technologies on African societies;

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Advertising in the Aging Society

Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies;

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Advertising to Children on TV

. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all;

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Advertising to Children on TV

. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all;

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Translation and Migration

of broad international interest - immigration and language use in multicultural societies Examples cover a range of transnational media;

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Translation and Migration

of broad international interest - immigration and language use in multicultural societies Examples cover a range of transnational media;

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Gender and the language of Advertising

women's position in relation to the religious, social, cultural and economic contexts in both societies, and also discuss the language of gender;

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Bodies and Affects in Market Societies

How are bodies and affects formed in liberal market societies? And, conversely, what roles do affects and bodies play in the genesis and;

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Magical Capitalism

This volume of essays examines the ways in which magical practices are found in different aspects of contemporary capitalist societies;

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Tourism and Visual Culture, Volume 2

societies, examining methods and cases that demonstrate, develop, and affirm tourism's essentially visual nature. Tourism-related methodologies such;

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Scarecrows

include all aspects of the scarecrow from its role in primitive societies worldwide to twentieth-century literature, art, film and advertising;

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working;

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Advertising and Popular Culture

Is it possible that consumers exploit advertising even more so than advertising exploits and influences our culture? Author Jib Fowles;

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working;

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working;

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Concise Encyclopedia of Advertising

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions;

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Concise Encyclopedia of Advertising

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions;

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Advertising Research

advertising effectiveness are discussed, with contributions on advertising strategies and branding, advertising creativity, emotional and;

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Ads, Fads And Consumer Culture

Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, Second Edition looks at marketing strategies, sex;

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Advertising in Modern and Postmodern Times

How does advertising position itself in consumer culture? In what ways does it 'create' desire and wants? This richly illustrated, incisive;

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Advertising and Popular Culture

Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaining works on subliminal perceptions;

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Feminists, Feminisms, and Advertising

Women and advertising are both globally ubiquitous. Yet advertising remains one of the most unabashedly misogynist, heterosexist, and;

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Advertising & Popular Culture

Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaining works on subliminal perceptions;

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Advertising and Multilingual Repertoires

Advertising and Multilingual Repertoires provides an introduction to the linguistic processes involved in advertising discourse and;

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Global Advertising Practice in a Borderless World

Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business;

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