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Advertising in Modern and Postmodern Times

text produces the most complete critical introduction to advertising culture. Advertising in Modern and Postmodern Times;

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Advertising and Cultural Politics in Global Times

Advertising and Cultural Politics in Global Times traces daringly transgressive convergences between cultural politics and global;

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Advertising and Cultural Politics in Global Times

Advertising and Cultural Politics in Global Times traces daringly transgressive convergences between cultural politics and global;

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Advertising and Culture

This unique collection of essays explores postmodern American culture and the shaping influence of advertising. Using contemporary theory;

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The Emergence of Modern Marketing

marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern;

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The Emergence of Modern Marketing

marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern;

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Ads, Fads And Consumer Culture

Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, Second Edition looks at marketing strategies, sex;

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The Economics of Advertising (Rle Advertising)

of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and;

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Postmodern Time and Space in Fiction and Theory

explores the legacy of modern transformations of space and time under five headings: The Space of Nature ; The Space of the City ; Postmodern or;

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Postmodern Time and Space in Fiction and Theory

explores the legacy of modern transformations of space and time under five headings: The Space of Nature ; The Space of the City ; Postmodern or;

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The Economics of Advertising

of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and;

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Defending the Intellectual Life in Early Modern to Postmodern Times

documents and relating them to the modern world.;

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Advertising Today and Tomorrow (Rle Advertising)

Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency;

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Advertising and Psychology (Rle Advertising)

, memory, association, suggestion, volition, and so on. Modern advertising presents its message in a variety of forms: attracting, informing;

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Advertising Today and Tomorrow

Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency;

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Advertising and Psychology

, memory, association, suggestion, volition, and so on. Modern advertising presents its message in a variety of forms: attracting, informing;

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Forces in Modern and Postmodern Poetry

Forces in Modern and Postmodern Poetry examines the works of classic authors in the modern and postmodern literary tradition, including;

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Cross-Cultural Visions in African American Literature

The most influential East-West artistic, cultural, and literary exchange that has taken place in modern and postmodern times was the;

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Cross-Cultural Visions in African American Literature

The most influential East-West artistic, cultural, and literary exchange that has taken place in modern and postmodern times was the;

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Sport and Postmodern Times

Using postmodern social theory, this book expands our understanding of sport, the body, and the broader physical culture.;

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Scientific Advertising

"Claude Hopkins, the father of modern advertising techniques, believed that ""Advertising is salesmanship,"" and as such it should be;

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Scientific Advertising

"Claude Hopkins, the father of modern advertising techniques, believed that ""Advertising is salesmanship,"" and as such it should be;

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Scientific Advertising

"Claude Hopkins, the father of modern advertising techniques, believed that ""Advertising is salesmanship,"" and as such it should be;

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Scientific Advertising

"Claude Hopkins, the father of modern advertising techniques, believed that ""Advertising is salesmanship,"" and as such it should be;

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Scientific Advertising

"Claude Hopkins, the father of modern advertising techniques, believed that ""Advertising is salesmanship,"" and as such it should be;

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The Politics of Postmodernity

in postmodern times. Closing with a postscript on the future of the discipline of political science, this book offers a profound yet highly accessible;

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The Politics of Postmodernity

in postmodern times. Closing with a postscript on the future of the discipline of political science, this book offers a profound yet highly accessible;

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