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Advertising Today and Tomorrow (Rle Advertising)

Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency;

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Advertising Today and Tomorrow

Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency;

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Advertising at the Crossroads (Rle Advertising)

Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous;

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The Business of Advertising (Rle Advertising)

The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a;

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The Economic Implications of Advertising (Rle Advertising)

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute;

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The Economic Implications of Advertising (RLE Advertising)

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute;

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The Early Advertising Scene (RLE Marketing)

the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine;

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Advertising Explained (Rle Advertising)

This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion;

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The Advertising Agency (RLE Marketing)

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the;

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The Advertising Agency (Rle Marketing): Procedure and Practice

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the;

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Commercial Advertising (Rle Advertising)

The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected;

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Advertising, the Uneasy Persuasion (Rle Advertising)

Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding;

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The Economics of Advertising (Rle Advertising)

of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and;

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Industrial Advertising Copy (Rle Marketing)

planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer. Although inevitably a product;

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Industrial Advertising Copy (RLE Marketing)

planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer. Although inevitably a product;

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Digital Advertising

informative, this book offers the big picture on the world of digital advertising today and looks at its possibilities for tomorrow. It is ideal;

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Planning Advertisements (Rle Advertising)

The purpose of every advertisement is to sell the thing which it advertises. Looking at the full ran;...

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Advertising for Account Holders (RLE Marketing): Routledge Library Editions

The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and;

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Advertising

that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today. It offers;

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Outdoor Advertising (Rle Advertising)

was necessary in the methods employed in bringing to public notice the merits and very existence of many goods. Billsticking began, a business rife with;

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Advertising and Psychology (Rle Advertising)

of influencing the thought and behaviour of masses of people involves the application of such fundamental aspects of psychology as attention, motivation;

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Masters of Advertising Copy (RLE Marketing)

This book collects together pieces by significant figures in American advertising, including George ;...

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The Advertising Handbook

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading;

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The Advertising Handbook

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading;

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Scientific Advertising

discovered and documented are as true today as when they were first written. This business classic covers mail-order marketing, headlines, psychology;

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Scientific Advertising

discovered and documented are as true today as when they were first written. This business classic covers mail-order marketing, headlines, psychology;

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Scientific Advertising

discovered and documented are as true today as when they were first written. This business classic covers mail-order marketing, headlines, psychology;

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