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Commercial Advertising (Rle Advertising)

The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected;

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The Economics of Advertising (Rle Advertising)

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste;

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The Business of Advertising (Rle Advertising)

The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a;

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The Economic Implications of Advertising (Rle Advertising)

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute;

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The Economic Implications of Advertising (RLE Advertising)

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute;

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The Early Advertising Scene (RLE Marketing)

the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine;

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The Advertising Agency (RLE Marketing)

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the;

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The Advertising Agency (Rle Marketing): Procedure and Practice

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the;

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Advertising Explained (Rle Advertising)

This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion;

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Advertising Today and Tomorrow (Rle Advertising)

Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency;

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Industrial Advertising Copy (Rle Marketing)

This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a;

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Industrial Advertising Copy (RLE Marketing)

This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a;

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Advertising at the Crossroads (Rle Advertising)

Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous;

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Advertising, the Uneasy Persuasion (Rle Advertising)

What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy;

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Planning Advertisements (Rle Advertising)

The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the;

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The Economics of Advertising

This book brings together over thirty of the most influential previously published articles on the economics of advertising. Topics covered;

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Masters of Advertising Copy (RLE Marketing)

This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death;

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Recent Developments in the Economics of Advertising

The research review discusses important papers in the Economics of Advertising since the Millennium. It covers embellishments;

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Advertising and Psychology (Rle Advertising)

The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means;

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Outdoor Advertising (Rle Advertising)

The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries;

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Advertising for Account Holders (RLE Marketing): Routledge Library Editions

The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and;

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In Defense of Advertising

A theoretical defense of advertising, this book is based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It presents;

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Advertising Research

This book compiles the best research reports presented at the 7th ICORIA - International Conference on Research in Advertising - conference;

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Advertising a New Approach (Rle Advertising)

Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life;

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Commercial Advertising

The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected;

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The Economics of Advertising

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Advertising and Market Power

The current debate over the economics of advertising has long focused on two questions. The first concerns the impact of advertising on the;

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