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The Business of Advertising (Rle Advertising)

The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a;

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Advertising a New Approach (Rle Advertising)

in the arts of persuasion. His approach to the subject is indeed a new one, and of the greatest value to all who wish to understand one of the;

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Advertising, the Uneasy Persuasion (Rle Advertising)

What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy;

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The Economic Implications of Advertising (Rle Advertising)

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute;

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The Economic Implications of Advertising (RLE Advertising)

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute;

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The Early Advertising Scene (RLE Marketing)

Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American;

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Advertising Explained (Rle Advertising)

This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion;

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Commercial Advertising (Rle Advertising)

, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to;

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Industrial Advertising Copy (Rle Marketing)

This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a;

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Industrial Advertising Copy (RLE Marketing)

This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a;

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The Advertising Agency (RLE Marketing)

This book discusses the challenges of running an advertising agency in the early part of the twentie;...

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The Advertising Agency (Rle Marketing): Procedure and Practice

This book discusses the challenges of running an advertising agency in the early part of the twentie;...

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The Economics of Advertising (Rle Advertising)

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste;

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Advertising Today and Tomorrow (Rle Advertising)

Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in part;...

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Advertising at the Crossroads (Rle Advertising)

Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial ;...

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Planning Advertisements (Rle Advertising)

The purpose of every advertisement is to sell the thing which it advertises. Looking at the full ran;...

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Masters of Advertising Copy (RLE Marketing)

left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history;

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Outdoor Advertising (Rle Advertising)

. Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development;

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Advertising and Psychology (Rle Advertising)

The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means;

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Advertising for Account Holders (RLE Marketing): Routledge Library Editions

The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and;

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Advertising and Violence

. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's;

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Advertising and Violence

. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's;

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Advertising Account Planning

manner, Advertising Account Planning offers tools and information for effective account planning. Rather than simply adding a digital approach to;

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Advertising Account Planning

manner, Advertising Account Planning offers tools and information for effective account planning. Rather than simply adding a digital approach to;

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Principles of Advertising

-famous advertising campaigns. New material presented in Principles of Advertising: A Global Perspective, Second Edition includes: the;

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Principles of Advertising

-famous advertising campaigns. New material presented in Principles of Advertising: A Global Perspective, Second Edition includes: the;

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Advertising Theory

, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. This new edition includes a;

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