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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working;

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working;

Vergelijkbare producten zoals Advertising Theory

Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working;

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Advertising, Gender and Society

Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal;

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Advertising, Gender and Society

Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal;

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Advertising, Culture & the Law

, Culture and the Law critically explores legal concepts of the power of advertising in the light of these recent developments in cultural theory;

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Advertising and Integrated Brand Promotion

its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends.;

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Ads, Fads And Consumer Culture

and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising;

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Advertising as Multilingual Communication

globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns;

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Advertising as Multilingual Communication

globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns;

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The Advertising Age Encyclopedia of Advertising

discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.;

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Advertising Effect

the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award;

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Advertising and Culture

This unique collection of essays explores postmodern American culture and the shaping influence of advertising. Using contemporary theory;

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Dimensions of Advertising Theory and Practice in Africa

Internet, home videos, smartphones, and social media, Dimensions of Advertising Theory and Practice in Africa is a comprehensive survey both;

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Modern Advertising and the Market for Audience Attention

theory with historical narrative to explain market participants' ongoing quests to expand the reach of the market and to increase the efficiency;

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Modern Advertising and the Market for Audience Attention

theory with historical narrative to explain market participants' ongoing quests to expand the reach of the market and to increase the efficiency;

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Advertising and Integrated Brand Promotion

strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and examples from today's most;

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Industrial Advertising Copy (Rle Marketing)

advertising theory.;

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Industrial Advertising Copy (RLE Marketing)

advertising theory.;

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Using Lacuna Theory to Detect Cultural Differences in American and German Automotive Advertising

campaigns in America and Germany. It sets out to investigate how lacuna theory can be used to show that advertisements reflect a specific cultural;

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Vertical Cooperative Advertising in Supply Chain Management

In this book methods from Operations Research and Game Theory are used to determine companies' profit-maximizing strategies related to;

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Planning for Power Advertising

helps readers discover the theory in practice. For advertising professionals, this is a manual to create a robust advertising brief. For;

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Advertising Language

employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them;

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The Advertising Handbook

accessible guide to contemporary advertising and marketing theory and practice, designed to meet the requirements, interests and terms of reference;

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The Advertising Handbook

theory and practice, designed to meet the requirements, interests and terms of reference of the most recent generation of media and advertising;

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Advertising and Promotions

authors draw from their vast business and teaching experience to integrate a solid understanding of advertising strategy and theory with hands-on;

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Using Qualitative Research in Advertising

This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great;

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