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Advertising, Gender and Society

Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal;

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Advertising, Gender and Society

Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal;

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Advertising, Society and Consumer Culture

Designed as a core textbook for courses in Advertising and Society, Advertising, Society, and Consumer Culture develops an integrated;

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Advertising, Society, and Consumer Culture

Designed as a core textbook for courses in Advertising and Society, Advertising, Society, and Consumer Culture develops an integrated;

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Social Issues of Advertising

question Does advertising improve society? this volume explores the impact and issues of advertising and questions its social responsibility;

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Advertising Cultures

cultural debate about advertising and society' - Frank Mort, Professor of Cultural History, University of East London `Advertising Cultures;

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Advertising Cultures

cultural debate about advertising and society' - Frank Mort, Professor of Cultural History, University of East London `Advertising Cultures;

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I Shop in Moscow - Advertising and the Creation of Consumer Culture in Late Tsarist Russia

of Russian advertising and consumer culture played a formative role in unsettling traditional tsarist society by promoting the aspirations of self;

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Gender and the language of Advertising

influence the culturally gendered stereotypes so as to satisfy the norms of a society. More specifically, it seeks to analyse how England and;

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News, Newspapers and Society in Early Modern Britain

Between 1600 and 1800 newspapers and periodicals moved to the centre of British culture and society. This volume offers a series;

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News, Newspapers and Society in Early Modern Britain

Between 1600 and 1800 newspapers and periodicals moved to the centre of British culture and society. This volume offers a series;

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Sex in Advertising

. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as;

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Sex in Advertising

. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as;

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Current Research on Gender Issues in Advertising

Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which;

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Feminists, Feminisms, and Advertising

movement in the United States. Contributors consider the ways that advertisers encode race, ethnicity, gender, and heteronormativity into;

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Provocateur

we often hear that we live in a period of unprecedented gender and racial equality, both racism and sexism persist in a most telling area-the;

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Geschlechtsdiskriminierende Wirtschaftswerbung

regards gender-discriminating advertising violates constitutional rights and to what extent a legal prohibition of such advertising would be;

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The Beauty Paradigm

at Indian ads across various brand categories with a gender lens based on societal and sociological perspectives, The Beauty Paradigm: Gender;

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Advertising

Discusses the advertising industry, including how effective ads work, how they affect and conversely reflect society, and the ethical and;

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Advertising and Culture

promises of advertising, the selling of racial and gender stereotypes, the construction of corporate images, the postmodern discourse;

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Controversies in Contemporary Advertising

Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising;

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Unwrapping Japan

Japan and Japanism - its culture, society, people - the more mysterious it becomes. As well as exploring issues relating to advertising, tourism;

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Political Advertising in the United States

. Covers race and gender issues as well as the psychology of campaign ads, thus speaking to consumers as well as producers of political advertising;

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Political Advertising in the United States

. Covers race and gender issues as well as the psychology of campaign ads, thus speaking to consumers as well as producers of political advertising;

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Advertising in the Aging Society

, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content;

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Global and Multinational Advertising

, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific;

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Advertising & Chinese Society

The book aims at enhancing the sensitivity of scholars and practitioners interested in Chinese advertising to its social ramifications.;

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