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Current Research on Gender Issues in Advertising

in advertising, where men and women were, for a long period of time, depicted in more traditional roles. This book extends the research on gender;

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Humor in Advertising

appeals, its use in digital advertising, and issues related to gender and cross-cultural applicability. Special emphasis is placed on defining;

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Advertising, Gender and Society

Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal;

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Advertising, Gender and Society

Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal;

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Social Issues of Advertising

question Does advertising improve society? this volume explores the impact and issues of advertising and questions its social responsibility;

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Sex in Advertising

Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising;

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Sex in Advertising

Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising;

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Digital Advertising

Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key;

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Digital Advertising

Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key;

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Marketing and Feminism

This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting;

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Marketing and Feminism

This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting;

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Advertising and Violence

Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society;

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Advertising and Violence

Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society;

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Routledge Handbook of Political Advertising

of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content;

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Routledge Handbook of Political Advertising

of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content;

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Geschlechtsdiskriminierende Wirtschaftswerbung

-scientific research. For the first time, the problem is analysed thoroughly in its legal dimensions. Based on social-scientific research and a;

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Advertising Cultures

importance lies in it's skilful synthesis of detailed ethnographic research and social theory. This is a genuinely innovative book which reopens;

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Advertising Cultures

importance lies in it's skilful synthesis of detailed ethnographic research and social theory. This is a genuinely innovative book which reopens;

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Political Advertising in the United States

of political advertising, thus offering students, scholars, and practitioners evidence-based research on all aspects of campaign and candidate outreach;

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Political Advertising in the United States

of political advertising, thus offering students, scholars, and practitioners evidence-based research on all aspects of campaign and candidate outreach;

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Handbook of Research on International Advertising

research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international;

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Handbook of Research on International Advertising

research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international;

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Advertising to Children

, questions exist about both the effectiveness of marketing to children as well as the impact this advertising has on the children themselves. Current;

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Feminists, Feminisms, and Advertising

racist industries. This edited volume of original unpublished chapters is the first ever to offer explicitly feminist views on advertising;

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The Beauty Paradigm

at Indian ads across various brand categories with a gender lens based on societal and sociological perspectives, The Beauty Paradigm: Gender;

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Advertising, Society and Consumer Culture

many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth;

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Advertising, Society, and Consumer Culture

many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth;

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