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Crowded Airwaves

elections were held in the United States. As modes of mass communication have evolved, so have the venues for campaign advertising -from newspapers;

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Crowded Airwaves

elections were held in the United States. As modes of mass communication have evolved, so have the venues for campaign advertising -from newspapers;

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Negative Political Advertising

exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater;

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Negative Political Advertising

exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater;

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Political Advertising in the United States

. Covers race and gender issues as well as the psychology of campaign ads, thus speaking to consumers as well as producers of political advertising;

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Political Advertising in the United States

. Covers race and gender issues as well as the psychology of campaign ads, thus speaking to consumers as well as producers of political advertising;

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Interest Groups and Campaign Finance Reform in the United States and Canada

In the early 2000s, the United States and Canada implemented new campaign finance laws restricting the ability of interest groups to make;

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Interest Groups And Campaign Finance Reform In The United States And Canada

In the early 2000s, the United States and Canada implemented new campaign finance laws restricting the ability of interest groups to make;

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The Rise of Advertising in the United States

its colonial beginnings to that Mad Men moment when advertising went professional. In The Rise of Advertising in the United States: A;

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The Rise of Advertising in the United States

its colonial beginnings to that Mad Men moment when advertising went professional. In The Rise of Advertising in the United States: A;

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Advertising at War

Advertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage;

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Advertising at War

Advertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage;

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Winning Elections with Political Marketing

are used in the United States and the United Kingdom. The leading political researchers present a cross-section of their latest findings;

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Winning Elections with Political Marketing

are used in the United States and the United Kingdom. The leading political researchers present a cross-section of their latest findings;

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Cross-Cultural Content Analysis of Advertising from the United States and India

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Advertising on Trial

In the 1930s, the United States almost regulated advertising to a degree that seems unthinkable today. Activists viewed modern advertising;

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Digital Advertising

The United States is the world's largest advertising market. Advertising has been -- and continues to be -- transformed as consumers spend;

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Profit over Privacy

is the result of political choices-not the inevitable march of technology. Unlike many other countries, the United States has no internet privacy;

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Profit over Privacy

is the result of political choices-not the inevitable march of technology. Unlike many other countries, the United States has no internet privacy;

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Law & Advertising

many disparate laws affecting marketing and promotion in the United States today.;

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The Emergence of Modern Marketing

of case studies covering the United States, Continental Europe and the United Kingdom. It highlights important innovations in marketing whilst;

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The Emergence of Modern Marketing

of case studies covering the United States, Continental Europe and the United Kingdom. It highlights important innovations in marketing whilst;

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Testimonial Advertising in the American Marketplace

This collection brings together essays that explore the history and practices of testimonial marketing in the United States from the mid;

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Integrated Advertising, Promotion and Marketing Communications

making it more relevant to students outside the United States Examine advertising and promotions through the lens of integrated marketing;

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Feminists, Feminisms, and Advertising

movement in the United States. Contributors consider the ways that advertisers encode race, ethnicity, gender, and heteronormativity into;

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Psychological Warfare

Originally published in 1948 and used as a textbook by the United States Army for years, this authoritative guide provides a complete;

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Broadcast Pharmaceutical Advertising in the United States

How often do we stop to recognize what pharmaceutical advertisements are telling us? Broadcast Pharmaceutical Advertising in the United;

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