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Cross-Cultural Content Analysis of Advertising from the United States and India

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Cross-Media Promotion

, drawing on a range of examples from the United States and the United Kingdom. Synergy and intertextuality are explored alongside critical debates;

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Cross-Media Promotion

, drawing on a range of examples from the United States and the United Kingdom. Synergy and intertextuality are explored alongside critical debates;

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Job Motivation and Culture. A Cross-Cultural Comparison of Germany and the United States

Job Motivation and Culture. a Cross-Cultural Comparison of Germany and the United States;

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Political Advertising in the United States

. Provides the most up-to-date coverage of digital ad content and spending patterns, benefitting business analysis and campaign strategic planning;

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Political Advertising in the United States

. Provides the most up-to-date coverage of digital ad content and spending patterns, benefitting business analysis and campaign strategic planning;

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Crowded Airwaves

elections were held in the United States. As modes of mass communication have evolved, so have the venues for campaign advertising -from newspapers;

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Crowded Airwaves

elections were held in the United States. As modes of mass communication have evolved, so have the venues for campaign advertising -from newspapers;

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Digital Advertising

The United States is the world's largest advertising market. Advertising has been -- and continues to be -- transformed as consumers spend;

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Ethics, Ethnocentrism and Social Science Research

chapters from scholars across cultures and settings - including Greece, Canada, Vienna, South Africa, India, and the United States - this book;

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Frontiers, Insurgencies and Counter-Insurgencies in South Asia, 1820-2013

This book uses cross-cultural analysis across Eurasia and Afro-Asia to trace the roots of contemporary border disputes and insurgencies;

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Masculinity in International print advertising

This study is about the presentation of modern masculinity, comparing print advertisements from two countries; Finland and United States;

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Taking Aim at Attack Advertising

Fridkin and Patrick Kenney draw from surveys, experiments, facial expression analysis, content analyses, and focus groups. They develop the;

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Testimonial Advertising in the American Marketplace

This book explores the history and practice of testimonial advertising in the United States from the mid-nineteenth century to the present;

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Global Perspectives in Cross-cultural and Cross-national Consumer Research

studies conducted in specific pairs of countries, with data obtained from Canada, Denmark, Japan, Germany, Poland, Romania, and the United States;

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Global Perspectives in Cross-Cultural and Cross-National Consumer Research

studies conducted in specific pairs of countries, with data obtained from Canada, Denmark, Japan, Germany, Poland, Romania, and the United States;

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South Asia's Cold War

Union-China, and United States-North Korea), the work examines the rise, process and potential end of the cold war between India and Pakistan;

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South Asia's Cold War

Union-China, and United States-North Korea), the work examines the rise, process and potential end of the cold war between India and Pakistan;

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Cultural Barriers to the Success of Foreign Media Content

What media content attracts audiences across cultures and what does not? What does the cross-cultural audience demand depend on? The author;

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Winning Elections with Political Marketing

and a study of the United States presidential primaries from 1976 to 2004 Winning Elections with Political Marketing is an essential resource;

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Winning Elections with Political Marketing

and a study of the United States presidential primaries from 1976 to 2004 Winning Elections with Political Marketing is an essential resource;

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Integrated Advertising, Promotion And Marketing Communications With Mymarketinglab

Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States;

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Advertising & Imc With Mymarketinglab

educators around the world to include content which is especially relevant to students outside the United States. An accessible, well-written, and;

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Advertising Worldwide

? Specialists from Australia, Belgium, Finland, France, Germany, India, Mexico, Russia, South Africa, Taiwan, and the USA provide comprehensive;

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Advertising Worldwide

? Specialists from Australia, Belgium, Finland, France, Germany, India, Mexico, Russia, South Africa, Taiwan, and the USA provide comprehensive;

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Foucault, Cultural Studies, and Governmentality

Offering new and unique approaches bridging the gap between cultural analysis and governmentality studies in the United States, this book;

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Advertising and Culture

, the authors present a wide variety of perspectives on advertising's methods, language, and cultural effects. Topics include the myths and;

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