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Cross-Media Promotion

Cross-Media Promotion is the first book-length study of a defining feature of contemporary media, the promotion by media of their allied;

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Cross-Media Promotion

Cross-Media Promotion is the first book-length study of a defining feature of contemporary media, the promotion by media of their allied;

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Media Promotion & Marketing for Broadcasting, Cable & the Internet

the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a;

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Research in Media Promotion

Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and;

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Research in Media Promotion

Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and;

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Promotion In Merchandising Environment

With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message;

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Business Essentials - Marketing and Promotion

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Cross-Media Communications

This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained;

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Exploring the Role of Social Media in Health Promotion

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Advertising and Promotion

Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media;

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Advertising and Promotion

Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media;

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Health Translation and Media Communication

exploration of large-scale industry news and digital media resources, this book systematically analyses a range of digital news genres and identifies;

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Health Translation and Media Communication

exploration of large-scale industry news and digital media resources, this book systematically analyses a range of digital news genres and identifies;

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Nutrition Promotion

With the media highlighting the growing obesity epidemic in western society, dieticians, nutritionists, and other health professionals;

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Ways of Press Promotion

on press promotion and its results. The book is ideal for those who wish to learn about ways of press promotion and press advertising media;

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Promotional Screen Industries

challenges. Outlining how shifts in the digital media environment have unsettled the boundaries of 'promotion' and 'content', the authors provide new;

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Media, Organizations and Identity

The mass media, press and television have always been central in the formation of corporate identity and the promotion;

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Media Selling

issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive;

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Communication Tomorrow

, marketing, and sales promotion. After examining the trends and changes in established media, the book looks at the information industry and;

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Advertising, Promotion, and New Media

advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media;

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Advertising, Promotion And New Media

advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media;

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Health Promotion

contains new material, such as an account of who is involved in health promotion, more attention to the role of the mass media, and an expansion;

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Health Promoting Practice

This companion volume to Health Promotion: Professional Perspectives, considers in more depth the health promotion role of nurses and;

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Advertising Promotion and Other Aspects of Integrated Marketing Communications

on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special;

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Health Communication

? - How can health promotion practitioners utilise media to create opportunities for more participatory and empowering approaches to health;

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The Secret Power of Paid Advertising

Social media advertising is the next big thing for brand awareness and promotion in 2019. 2019 is the time to embrace the change in the;

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Authorship as Promotional Discourse in the Screen Industries

This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the;

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