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Authorship as Promotional Discourse in the Screen Industries

This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the;

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Promotional Screen Industries

media have become a central part of contemporary screen life. Promotional Screen Industries is the first book to explore the sector responsible;

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Promotional Culture and Convergence

advertising revenue the evolving dialogues between 'new consumers' and producers and promotional industries. Ten contributions from;

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Promotional Culture and Convergence

advertising revenue the evolving dialogues between 'new consumers' and producers and promotional industries. Ten contributions from;

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Promotional Discourse of Wind Energy

, little research has so far set out to explore the specific discursive and promotional means by which alternative energy resources are promoted;

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East Asian Screen Industries

East Asian Screen Industries is a guide to the film industries of Japan, South Korea, Taiwan, Hong Kong and the PRC. The authors examine;

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East Asian Screen Industries

East Asian Screen Industries is a guide to the film industries of Japan, South Korea, Taiwan, Hong Kong and the PRC. The authors examine;

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Autobiography and Authorship in Renaissance Verse

person speaker as a version of the author. This book examines ways in which writers, often seeking advancement in their careers, harnessed verse;

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Making Television

focusing on issues of authorship in international television. The book then probes the studio's role as author, including essays on Warner Brothers;

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A Concise Companion to Shakespeare on Screen

approaches. It is organised around themes, such as authorship and collaboration, theatricality, sex and violence, globalization and history. It;

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Translation and Tourism

together theory and practice, explores the various challenges involved in translating tourism promotional materials (TPMs), and puts forward a;

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Translation and Tourism

together theory and practice, explores the various challenges involved in translating tourism promotional materials (TPMs), and puts forward a;

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Discourse, Learning, and Schooling

, including literacy, authorship, the construction of self and classroom interaction. The chapters range from research studies of classroom discourse;

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Discourse, Learning, and Schooling

, including literacy, authorship, the construction of self and classroom interaction. The chapters range from research studies of classroom discourse;

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A Concise Companion to Shakespeare on Screen

, theatrical and filmic approaches. Organised around themes, such as authorship and collaboration, theatricality;

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Watching the World

audiences. The book focuses on the interfaces between textual mechanisms, promotional tactics, and audiences' viewing strategies. Key topics;

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Authorship Contested

This volume explores a dimension of authorship not given its due in the critical discourse to this point-authorship contested. Much of the;

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Next Generation

sites, self-promotional sites, and international highlights -- the full-color book features well-chosen screen shots that show design highlights;

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Power, Diversity and Public Relations

, Communications, Media Studies, Promotional Industries, as well as all scholars interested in the sociology of race and work relations.;

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Power, Diversity and Public Relations

, Promotional Industries, as well as all scholars interested in the sociology of race and work relations.;

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Narrative Discourse

presents a new account of implied authorship that solves some notorious problems with that concept. In subsequent chapters Hogan takes the view;

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Popular Music as Promotion

'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported;

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Popular Music as Promotion

'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported;

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Discourse, Identities and Genres in Corporate Communication

communicative events involving both individual and collective actors. The texts investigated include openly promotional genres specifically aimed at;

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War Body On Screen

identity as their theoretical footprints. Analysis of the impact of new media and information technologies on the construction and transmission;

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Latin American Film Industries

, Brazil and Mexico, Tamara Falicov examines commonalities among Latin American film industries, such as the challenges of procuring funding;

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Latin American Film Industries

, Brazil and Mexico, Tamara Falicov examines commonalities among Latin American film industries, such as the challenges of procuring funding;

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